As you may know, I’m a Technology Advisor at the Silicon Valley SBDC TAP program. TAP serves the SBDC offices for the Northern California Region. Over the last 2-3 years, I’ve completed 70+ web audits for SBDC clients. Business and Technology advising services are free to SBDC clients!
A Web Site Audit is a strategic review of your company’s Web Site to ensure that it supports your company’s marketing and/or e-commerce activities.
TAP has recently added a new package called a Social Networking Strategy Review.
The Social Networking Strategy Review is a strategic review of your company’s use of Social Media for these most popular Social Media platforms:
- LinkedIn
- Facebook
- Twitter
- Blogging
The Social Networking Strategy Review will result in a written report that contains a review of your current LinkedIn, Facebook, Twitter, and blogging online presence, and will include recommendations and tips for improvement. The report will also contain general information on Best Practices, and for those who don’t already have accounts, detailed instructions on how to set up your accounts so you can get started.
If this sounds like something you’d be interested in, please contact your nearest SBDC office.
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[Note: Scroll down to see the great list of resources/links. Originally posted June 15, 2010. Updated with more resources July 22, 2010. Updated again on December 22, 2010, January 5, 2011, January 14, 2011, February 7, 2011, February 22, 2011, May 17, 2011.]
One of the things I do as a consultant is technology advising with the Silicon Valley Technology Advisory Program (aka TAP). TAP is a program that is part of the Silicon Valley SBDC (Small Business Development Center).
From the Silicon Valley SBDC website:
We’re dedicated to the success of entrepreneurs in the Greater Silicon Valley Area, which includes Santa Clara and San Mateo Counties.
The Silicon Valley Small Business Development Center offers a wide variety of services for present and potential small business owners. Our services include no-charge expert consulting, low-cost training, information resources, events and seminars. All consulting services are confidential and free of charge.
I’ve been a Technology Advisor with the Silicon Valley SBDC TAP for two years. Most often what I do is review (“audit”) websites of TAP clients — they’re usually owners of small businesses — and create a written report with recommendations for improvement, and then we discuss the recommendations. I review a wide range of websites!
Recently I’ve been working on creating a Social Media Report with a collection of resources that will help Silicon Valley SBDC TAP clients learn more about Social Media. Note: It’s for Social Media newbies! One of the Appendices that I’ve recently created is chock full of great links for people getting started on Social Media, so I’ve decided to share it here. Here you go!
Social Media Resources (general)
LinkedIn Resources
Facebook Resources
Twitter Resources
Blogging Resources
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Best Practices for Facebook,
Best Practices for LinkedIn,
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Blogging,
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Facebook privacy settings,
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Small Business Development Center,
Social Media Resources,
TAP,
Technology Advisory Program,
Twitter
SBDC’s monthly event:
Search Engine Optimization brown bag discussion with Drew Arenson, Equity Marketing Solutions.
Tue, Apr 7, 2009 11:45 AM – 1 PM
Santa Cruz Central Library – Upstairs Meeting Room, 224 Church St
SBDC Brown Bag: FREE of Charge 2nd Tuesday of the month, 11:45 to 1:00 pm. Bring Your Own Brown Bag Lunch. Learn the skills every small business owner should have to create and maintain a healthy and successful business. For more information call the SBDC at 479-6136 To register visit www.CentralCoastSBDC.org
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Sara Isenberg
Sara Isenberg
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