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Santa Cruz

ABC’s of Marketing, Web Planning, and Social Media in 2012

by Sara Isenberg on December 29, 2011

in Events,NextSpace,Santa Cruz,Santa Cruz Parks and Recreation,Sara Isenberg,Social Media,Training

The Winter-Spring City of Santa Cruz Parks & Recreation catalog arrived today! Get ready to start 2012 with information and inspiration about Marketing, Website planning, and Social Media. In January and February 2012 I’m teaching (and co-teaching) three classes with two of my favorite collaborators, Kathryn Gorges and Karen Kefauver.

If you receive the paper catalog, our classes are listed on page 34. You can also view our classes online here. All will be held at NextSpace, 101 Cooper Street, downtown Santa Cruz.

Online registration opens on Tuesday, January 3 at 8am. Here are the steps to find our classes online (or register by calling the Parks & Rec office at 831-420-5270 Monday-Thursday).

>> Click on the right side blue box “Register NOW with instaReg”
>> Click on “Register for Programs”
>> Click on the left side “Special Interest”
>> Click on “Show Courses” under each of the following class titles:

  • ABC’s of Your Marketing Makeover, Tuesday, January 31, 6:30-9:30pm, $79.
  • ABC’s of Planning Your New or Revamped Website, Tuesday, February 7, 6:30-9:30 pm, $79.
  • ABC’s of Integrating Social Media with your Website, Tuesday, February 21, 6:30-9:30 pm, $79.

Read the class descriptions here. If you have any questions, contact me here.

 

Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting <= Visit & click “LIKE”
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg
About.me: http://about.me/saraisenberg

Tagged as: City of Santa Cruz Parks & Rec, Classes, Santa Cruz

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Welcome to Santa Cruz MakersFactory!

by Sara Isenberg on October 16, 2011

in Entrepreneurship,Events,Santa Cruz,Sara Isenberg,UC Santa Cruz

Have you heard of the new MakersFactory in Santa Cruz? If not, you will soon.

MakersFactory is a new educational maker space in downtown Santa Cruz, CA, where students of all ages will learn and use exciting new technology for 3D printing, modeling, animation, and robotics.

I’ve been helping MakersFactory get started and can say there’s a lot of buzz and excitement, validated by the 70+ attendees at last Friday’s first ever MakersFactory Meetup.

What is MakersFactory bringing to Santa Cruz?

  1. Workshops, classes, courses all about 3D printing, modeling, animation, and robotics.
  2. Lots of cutting edge equipment.
  3. A brick and mortar workspace opening in November at 877 Cedar Street, Santa Cruz, CA 95060.
  4. A community of makers, geeks, students, hobbyists, kids, parents, and other folks who are interested in this new technology.

For more about MakersFactory in Santa Cruz:

 

Tagged as: MakersFactory, Santa Cruz

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Expand Your Reach With Social Media, View Presentation

by Sara Isenberg on September 28, 2010

in Events,NextSpace,Santa Cruz,Santa Cruz Parks and Recreation,Sara Isenberg,Social Media,Training,Web Consulting,WordPress

Thanks for attending the Santa Cruz Parks & Rec class Expand Your Reach With Social Media on September 28, 2010!

“Excellent class that covered alot in a short amount of time. Thanks Sara and Karen!  This should be a required coarse for anyone starting or managing a small business!”
Maggie Ann Johnson Barr

1. My presentation is available for viewing or downloading here:
MyPresi-Sept28-2010 [PDF]

2. Karen’s presentation will be posted here:
http://socialmediawithkaren.blogspot.com

3. If you’re interested in registering for my Build a Blog or Website with WordPress.com class on October 12, 2010, 6:30 PM – 9:30 PM, register at Santa Cruz Parks & Rec.

4. Karen and I will co-teach Expand Your Reach with Social Media again on Tuesday, February 1, 2011, 6:30 pm – 9:30 pm. Tell your friends and colleagues. As soon as the registration is available, I’ll post a link — on my Facebook Page, under => Events.

5. I also plan to teach the Build a Blog or Website with WordPress.com again on Tuesday, March 1, 2011, 6:30 pm – 9:30 pm. (Not to confuse you but I may rename it Intro to WordPress.com for Free Website or Blog.) As soon as the registration is available, I’ll post a link — on my Facebook Page, under => Events.

Thanks!
Sara
Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg

Tagged as: Expand Your Reach With Social Media, Santa Cruz, Santa Cruz Parks & Recreation

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Upcoming Social Media and Blogging classes

by Sara Isenberg on September 19, 2010

in Blogging,NextSpace,Santa Cruz,Santa Cruz Parks and Recreation,Sara Isenberg,Social Media,Training

10/2/2010 Update:
►►►Read about the upcoming classes that I’m teaching!

Time to register! I am teaching two classes for Santa Cruz Parks and Recreation:

1. Expand Your Reach with Social Media (co-teaching with Karen Kefauver)
 Tuesday, September 28, 6:30-9:30 PM at NextSpace, 101 Cooper St., Santa Cruz
We will explore how to use social media for promotion. The focus will be on the most popular tools, including Facebook, LinkedIn, Twitter, and blogging. You’ll learn how to better promote your website and how to increase your online presence even if you don’t have a website. The class is for beginners and will focus on Social Media basics for businesses, nonprofits, freelancers and entrepreneurs.

Register at Santa Cruz Parks & Recreation:
http://www2.ci.santa-cruz.ca.us/instareg/Activities/ActivitiesDetails.asp?ProcessWait=N&aid=986

2. Build a Blog or Website with WordPress
 Tuesday, October 12, 6:30-9:30 PM at NextSpace, 101 Cooper St., Santa Cruz
We will explore blogging for beginners, including:
* Why blog, anyway?
* Using blogging to bring visibility to your business or nonprofit.
* What if I’m not really a writer?
* Create an easy-to-use, simple, free blog or website.
Class includes a live demonstration showing how to set up your own blog or website at WordPress.com.

Tagged as: Classes, Parks & Recreation, Santa Cruz, Social Media

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Website Relaunch and Time to start blogging again

by Sara Isenberg on May 6, 2010

in Blogging,Facebook,Sara Isenberg,Web Consulting,WordPress

I’m back. I took a four month break from blogging. I didn’t plan it that way but it happened anyway. All said, it wasn’t bad to have one less thing on my list to worry about for a while. During that period, I used my Facebook Page as a quick substitute, and that worked well.

What’s new?

My website has been rebuilt and relaunched. It may look similar to my old website (which — if you want to compare — still lives for now at technicalprojectservices.wordpress.com).

However, underneath the hood, saraisenberg.com is all new and is now based on the Thesis Theme for WordPress.

Why did I do it? I wanted…

  • my website to live at my new domain, saraisenberg.com, rather than my old domain, http://technicalprojectservices.com (which now redirects to saraisenberg.com).
  • more control over my SEO, which I’m still working on.
  • to have a more robust theme. I had heard great things about Thesis.
  • to move beyond hosting at wordpress.com, which I had outgrown.  wordpress.com was great when I was getting started, great for learning wordpress, and FREE! Indeed, I still strongly recommend hosting at wordpress.com for many bloggers, especially newbies who want life/hosting to be as simple & free as possible.

Thesis Theme for WordPress: Options Galore and a Helpful Support Community

Special Thanks to Melissa Smith, my special consultant and personal guru during this relaunch onto Thesis! Melissa, by the way, works at Equity Marketing Solutions.

Tagged as: Equity Marketing Solutions, Santa Cruz, Sara Isenberg, Thesis Theme for WordPress, WordPress

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Blog, Facebook, Tweet

by Sara Isenberg on January 4, 2010

in Blogging,Facebook,Project Management,Sara Isenberg,Social Media,Web Consulting

I admit to not having blogged very much lately, and when I ponder why — aside from the holiday break — I think it’s because it’s often easier to simply post quick information to my Facebook (business/fan) page.  So if you’re looking for tidbits, tips, and news, check out:

http://www.facebook.com/SaraIsenbergConsulting

Ironically, clients often ask me how to decide whether to post to a blog or enewsletter ,or Facebook, or twitter, and my usual response is “all of them” however I’m going to have to walk the talk, or come up with a new answer, or simply say that we do what we can do. :)

Happy New Year!
Sara

Tagged as: Blogging, Facebook, Santa Cruz, Sara Isenberg, Social Media, Web Consulting & Project Management

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URLs for Caffeineighted Presentation

by Sara Isenberg on October 31, 2009

in Blogging,Events,Project Management,Santa Cruz,Sara Isenberg,Web Consulting,WordPress

My recent presentation at the Chamber of Commerce’s Women in Business Caffeineighted Series (November 5, 2009) is all about getting started on WordPress, specifically for the newbie blogger, or the person who wants to switch to WordPress.  The actual presentation is a live demo showing how to configure and start using your new blog, here are some related URLs.

Resources

WordPress Support:
http://en.support.wordpress.com/

WordPress.com vs. WordPress.org:
http://en.support.wordpress.com/com-vs-org/

Resources for beginners:
http://saraisenberg.com/2009/08/13/wordpress-for-beginners/
 http://saraisenberg.com/2008/08/13/wordpress-for-dummies/

How to make a non-post (non-blog-looking) WordPress home page:
http://bloggingexperiment.com/archives/wordpress-page-as-home-page.php

How to Redirect a WordPress.com Blog [PDF]:
http://blog-well.com/wp-content/uploads/2008/01/how-to-redirect-a-wordpresscom-blog.pdf

Notes from Chris’s September 2009 presentation at NextSpace:
http://saraisenberg.com/2009/09/15/wordpress-resources-from-todays-nextspace-brownbag/

How to have a non-post home page [PDF]:
http://blog-well.com/wp-content/uploads/2008/01/how-to-redirect-a-wordpresscom-blog.pdf

Examples of some WordPress blogs:

http://bestblog.wordpress.com/ (review)
http://thisisindexed.com/ (humor site)
http://thisisindexed.com/2007/05/calling-in-sick/

Examples of some WordPress websites (as CMS, not blog per se):
http://saraisenberg.com/2009/09/25/30-great-websites-using-wordpress-as-a-cms/
 http://wordpress.org/showcase
 http://publisherblog.automattic.com/2008/09/16/10-examples-of-wordpress-as-a-cms/

WP Remix:
http://wpremix.com/

=====

THANKS for attending!

Sara Isenberg Web Consulting & Project Management

email: sara@saraisenberg.com
twitter: @saraisenberg
website: http://www.saraisenberg.com
blog: http://www.saraisenberg.com/blog
linkedin: http://www.linkedin.com/in/saraisenberg
facebook: http://www.facebook.com/SaraIsenbergConsulting

Tagged as: Chamber of Commerce, Santa Cruz, Sara Isenberg, Web Consulting & Project Management, WordPress

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Create a Free WordPress Blog in 1 Hour

by Sara Isenberg on October 26, 2009

in Blogging,Events,Project Management,Santa Cruz,Sara Isenberg,Web Consulting,WordPress

The location has been set and this event is a go!

The Santa Cruz Chamber of Commerce has a very popular new speaking series for Women in Business called Caffeineighted.

On Nov 5, 7:30-9 AM, I’ll be giving a presentation called Create a Free WordPress Blog in 1 Hour at the Santa Cruz Chamber of Commerce, Women in Business, Caffeineighted Series.

[Click here to Register]

Full Details:

Women in Business will host its small-meeting networking series, Caffeineighted, Thursday, November 5, 7:30-9 AM

Location: New Leaf Community Markets
1101 Fair Ave
Santa Cruz, CA 95060

“Create a Free WordPress Blog in 1 Hour”

We continue with Web 2.0 Marketing tools with Sara Isenberg who will show us how to create a blog.

Sara Isenberg, principal consultant at Sara Isenberg Web Consulting & Project Management, has extensive experience in the corporate software industry, much of that as a technical account manager where she managed technical relationships between software engineering teams and strategic partners and clients.

Sara began working as an independent project manager in 2005, serving web producers and small businesses.In addition to working as a web consultant and project manager, Sara is a Technology Advisor with the Silicon Valley Small Business Development Center’s Technology Advisory Program.

Sara has a B.A. in Computer Science from University of California Santa Cruz and a B.S. in Sociology from the University of Oregon. She is listed by We Magazine for Women in “101 Women Bloggers to Watch for 2009″.

For more about Sara:
twitter: @saraisenberg

website: http://www.saraisenberg.com

blog: http://www.saraisenberg.com/blog

linkedin: http://www.linkedin.com/in/saraisenberg

facebook: http://www.facebook.com/saraisenbergconsulting

Limited to 30 participants, the session will also include introductions and conversation. A light breakfast will be served. The cost is $15 for SC Chamber members and $25 for non-members.

Caffeineighted is held the first Thursday of each month. Caffeineighted is an outgrowth of the Chamber’s Women in Business programs, designed to create a more intimate atmosphere and an opportunity for teaching and learning.

Tagged as: Chamber of Commerce, Santa Cruz, Sara Isenberg, Web Consulting & Project Management, WordPress

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Dusty's Video About NextSpace

by Sara Isenberg on October 26, 2009

in Entrepreneurship,NextSpace,Project Management,Santa Cruz,Sara Isenberg,Web Consulting

I proud to say I work at NextSpace in downtown Santa Cruz.  See why it’s so great!

NextSpace: 1 Year of Success in an Economic Downturn from NextSpace Coworking on Vimeo.

Tagged as: Santa Cruz, Sara Isenberg, video, Web Consulting & Project Management

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