From the category archives:

WordPress

Blogging and WordPress.com, class resources

by Sara Isenberg on March 1, 2011

in Blogging,Santa Cruz Parks and Recreation,Sara Isenberg,Training,WordPress

Thank you for attending Santa Cruz Parks & Rec class Intro to WordPress.com for Free Website or Blog on March 1, 2011.

My presentation is available here:
Download Presentation [PDF]

My Upcoming Classes are listed here:
http://saraisenberg.com/upcoming-classes/

Here are some great Blogging and WordPress resources:

Thanks!
Sara

Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg

Tagged as: WordPress

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Expand Your Reach With Social Media, Resources

by Sara Isenberg on January 27, 2011

in Blogging,Sara Isenberg,Social Media,Training,WordPress

Thank you for attending our Santa Cruz Parks & Rec class Expand Your Reach With Social Media on February 1, 2011.

My presentation is available for viewing or downloading here:
Download Presentation [PDF]

Upcoming Classes:

  1. ABCs of SEO – Basics of Search Engine Optimization (with co-instructor, SEO expert, Steve Penny) on Feb 15, 2011.
  2. Build a Free Blog or Website with WordPress.com on March 1, 2011.

Details about the classes and registration, see: http://saraisenberg.com/upcoming-classes/

For more resources, see:

Thanks!
Sara
Website: http://saraisenberg.com
 Blog: http://saraisenberg.com/blog
 Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg

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Best SEO Search Engine Optimization Resources

by Sara Isenberg on October 16, 2010

in Sara Isenberg,SEO,Training,WordPress

My clients and students are often starting from scratch on SEO and would like to learn more about it, usually the basics. I find myself recommending these online SEO resources frequently. This blog post is for anybody who’d like to learn more about SEO. Here are some of my favorite Search Engine Optimization resources: [updated 1/31/2011, 2/21/2011, 3/14/2011]

Google’s Webmaster SEO Starter Guide
http://googlewebmastercentral.blogspot.com/2009/06/seo-starter-guide-now-available-in-40.html

DIY Part 1: Beginner WordPress SEO: How to Optimize Your Blog Posts
http://diythemes.com/thesis/beginner-wordpress-seo/

DIY Part 2: Beginner WordPress SEO: 9 Ways to Optimize Blogs for Search Engines
http://diythemes.com/thesis/beginner-wordpress-seo-part-2/

Another from DIY: A Beginner’s Guide to Optimizing WordPress Websites (w/ simple guide to optimizing WordPress websites)
http://diythemes.com/thesis/wordpress-website-optimization/

Hubspot’s 9 SEO Insights You Must Follow
http://blog.hubspot.com/blog/tabid/6307/bid/7367/9-SEO-Insights-You-Must-Follow.aspx

25 tips to skyrocket your search engine rankings
http://www.socialmedia.biz/2010/09/15/25-tips-to-skyrocket-your-search-engine-rankings/

SEOmoz
http://www.seomoz.org/blog/the-beginners-checklist-for-learning-seo
http://www.seomoz.org/user_files/SEO_Web_Developer_Cheat_Sheet.pdf
http://guides.seomoz.org/beginners-guide-to-search-engine-optimization
http://www.creativemarcomgroup.com/docs/beg-guide-to-seo.pdf
http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study

Zdnet SEO Overview (w/ Google Video about SEO basics):
http://m.zdnet.com/blog/seo/how-it-works-what-happens-when-you-search-google/1211

Axandra:
http://www.axandra.com/
http://www.free-seo-news.com/index.php
http://www.axandra.com/free-online-seo-tool/

Bruce Clay:
http://www.bruceclay.com/
http://www.bruceclay.com/web_rank.htm
See BruceClay_SEO_web_rank.pdf and check the site for other documentation.

Bloofusion
http://www.bloofusion.com
http://www.bloofusion.com/resources/white-papers/index.shtml
See seo-for-ecommerce-sites.pdf, web-design-and-seo.pdf,  seo-web-2-0.pdf and check their site for other documentation.

SDForum Marketing SIG:
http://marketingsig.blogspot.com/2010/01/search-engine-optimization-for.html

Outspoken Media:
http://outspokenmedia.com/seo/seo-audit-tool-comparison/

Scott Design:
http://blog.hotdesign.com/2010/11/the-art-and-science-of-seo/

Alameda SBDC Resources:
http://acsbdc.org/business-topics/seo
http://acsbdc.org/business-topics/keyword-advertising

SEO Mistakes That Just Make You Look Dumb (Outspoken Media):
http://outspokenmedia.com/seo/dumb-seo-mistakes/

Not Getting Enough Traffic? Here’s Why… (DIYthemes):
http://diythemes.com/thesis/not-getting-enough-traffic/

The Dirty Little Secrets of Search (New York Times, 2/12/11), what NOT to do:
http://www.nytimes.com/2011/02/13/business/13search.html

HubSpot’s 4 SEO Tips to Instantly Take Advantage of Google Instant Preview:
http://blog.hubspot.com/blog/tabid/6307/bid/7110/4-SEO-Tips-to-Instantly-Take-Advantage-of-Google-Instant-Preview.aspx

Steve Penny, SEO Expert, on Google Places Local Search:
http://www.stevepenny.com/googleplaceslocalseo.html

Google Adwords Keyword Research Tool:
http://tinyurl.com/2w634qo

Tagged as: Axandra, Bloofusion, Bruce Clay, DIY, Google Webmaster SEO Starter Guide, HubSpot, Outspoken Media, outspokenmedia, resources for beginners, Scott Design, SDForum Marketing SIG, Search Engine Optimization, SEO, SEOmoz, Steve Penny, ZDNET

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Build a Blog or Website with WordPress.com, view presentation

by Sara Isenberg on October 5, 2010

in Blogging,Events,NextSpace,Santa Cruz,Santa Cruz Parks and Recreation,Sara Isenberg,Social Media,Training,WordPress

Thank you for attending the Santa Cruz Parks & Rec class Build a Free Blog or Website with WordPress.com – For Beginners on October 12, 2010.

1. My presentation is available for viewing or downloading here:
MyPresi-Oct12-2010 [PDF]

2. I’ll be teaching How to Prepare for Your Website Overhaul (or New Website) on Tuesday, January 25, 2011.

3. I’ll be teaching Expand Your Reach with Social Media (with co-instructor Karen Kefauver) on Tuesday, February 1, 2011.

4. I’ll be teaching ABCs of SEO — Basics of Search Engine Optimization (with co-instructor, SEO expert, Steve Penny) on Tuesday, February 15, 2011.

5. I’ll be teaching this class – Build a Free Blog or Website with WordPress.com – For Beginners — again on Tuesday, March 1, 2011.

All of my upcoming classes will be listed on this page. Links will be provided when Santa Cruz Parks & Rec is ready for registration:
http://saraisenberg.com/upcoming-classes/

Thanks!
Sara
Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg

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Expand Your Reach With Social Media, View Presentation

by Sara Isenberg on September 28, 2010

in Events,NextSpace,Santa Cruz,Santa Cruz Parks and Recreation,Sara Isenberg,Social Media,Training,Web Consulting,WordPress

Thanks for attending the Santa Cruz Parks & Rec class Expand Your Reach With Social Media on September 28, 2010!

“Excellent class that covered alot in a short amount of time. Thanks Sara and Karen!  This should be a required coarse for anyone starting or managing a small business!”
Maggie Ann Johnson Barr

1. My presentation is available for viewing or downloading here:
MyPresi-Sept28-2010 [PDF]

2. Karen’s presentation will be posted here:
http://socialmediawithkaren.blogspot.com

3. If you’re interested in registering for my Build a Blog or Website with WordPress.com class on October 12, 2010, 6:30 PM – 9:30 PM, register at Santa Cruz Parks & Rec.

4. Karen and I will co-teach Expand Your Reach with Social Media again on Tuesday, February 1, 2011, 6:30 pm – 9:30 pm. Tell your friends and colleagues. As soon as the registration is available, I’ll post a link — on my Facebook Page, under => Events.

5. I also plan to teach the Build a Blog or Website with WordPress.com again on Tuesday, March 1, 2011, 6:30 pm – 9:30 pm. (Not to confuse you but I may rename it Intro to WordPress.com for Free Website or Blog.) As soon as the registration is available, I’ll post a link — on my Facebook Page, under => Events.

Thanks!
Sara
Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg

Tagged as: Expand Your Reach With Social Media, Santa Cruz, Santa Cruz Parks & Recreation

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Getting Started with WordPress – Codex Resources

by Sara Isenberg on May 20, 2010

in Blogging,Sara Isenberg,WordPress

Codex has GREAT online information to help you get started with WordPress.

First stop, go to their New to WordPress – Where to Start page at:
http://codex.wordpress.org/New_To_WordPress_-_Where_to_Start

Codex provides this Four Step Plan to help WordPress newbies get started:

  • Step One – Read
  • Step Two – Make a Plan
  • Step Three – Install WordPress
  • Step Four – Set Up WordPress

Next stop, check out their Getting Started with WordPress page at:
http://codex.wordpress.org/Getting_Started_with_WordPress

Here you’ll find many articles about:

  • Installation
  • Installation Troubleshooting and Help
  • Posting in WordPress
  • WordPress for Beginners
  • File and Plugin Management
  • WordPress Support Forum, which includes FAQ.

Next stop, take a look at their page called: WordPress Lessons at
http://codex.wordpress.org/WordPress_Lessons

Here you’ll find dozens of articles within these sections:

  • WordPress for Beginners
  • Designing Your WordPress Site
  • Template Files
  • Features and Functions
  • Website Development

Best of Luck! For more WordPress related resources and information, see other WordPress related blog posts from my blog here: http://saraisenberg.com/category/wordpress/.

Tagged as: Codex, getting started on wordpress, WordPress

{ 1 comment }

From Indexed: Better than a poke in the eye

by Sara Isenberg on May 6, 2010

in Blogging,Sara Isenberg,Social Media,WordPress

How I love indexed! And, it’s a WordPress website, too.

Better than a poke in the eye.

Tagged as: Sara Isenberg, Social Media, social media humor, thisisindexed

{ 1 comment }

Website Relaunch and Time to start blogging again

by Sara Isenberg on May 6, 2010

in Blogging,Facebook,Sara Isenberg,Web Consulting,WordPress

I’m back. I took a four month break from blogging. I didn’t plan it that way but it happened anyway. All said, it wasn’t bad to have one less thing on my list to worry about for a while. During that period, I used my Facebook Page as a quick substitute, and that worked well.

What’s new?

My website has been rebuilt and relaunched. It may look similar to my old website (which — if you want to compare — still lives for now at technicalprojectservices.wordpress.com).

However, underneath the hood, saraisenberg.com is all new and is now based on the Thesis Theme for WordPress.

Why did I do it? I wanted…

  • my website to live at my new domain, saraisenberg.com, rather than my old domain, http://technicalprojectservices.com (which now redirects to saraisenberg.com).
  • more control over my SEO, which I’m still working on.
  • to have a more robust theme. I had heard great things about Thesis.
  • to move beyond hosting at wordpress.com, which I had outgrown.  wordpress.com was great when I was getting started, great for learning wordpress, and FREE! Indeed, I still strongly recommend hosting at wordpress.com for many bloggers, especially newbies who want life/hosting to be as simple & free as possible.

Thesis Theme for WordPress: Options Galore and a Helpful Support Community

Special Thanks to Melissa Smith, my special consultant and personal guru during this relaunch onto Thesis! Melissa, by the way, works at Equity Marketing Solutions.

Tagged as: Equity Marketing Solutions, Santa Cruz, Sara Isenberg, Thesis Theme for WordPress, WordPress

{ 1 comment }

URLs for Caffeineighted Presentation

by Sara Isenberg on October 31, 2009

in Blogging,Events,Project Management,Santa Cruz,Sara Isenberg,Web Consulting,WordPress

My recent presentation at the Chamber of Commerce’s Women in Business Caffeineighted Series (November 5, 2009) is all about getting started on WordPress, specifically for the newbie blogger, or the person who wants to switch to WordPress.  The actual presentation is a live demo showing how to configure and start using your new blog, here are some related URLs.

Resources

WordPress Support:
http://en.support.wordpress.com/

WordPress.com vs. WordPress.org:
http://en.support.wordpress.com/com-vs-org/

Resources for beginners:
http://saraisenberg.com/2009/08/13/wordpress-for-beginners/
 http://saraisenberg.com/2008/08/13/wordpress-for-dummies/

How to make a non-post (non-blog-looking) WordPress home page:
http://bloggingexperiment.com/archives/wordpress-page-as-home-page.php

How to Redirect a WordPress.com Blog [PDF]:
http://blog-well.com/wp-content/uploads/2008/01/how-to-redirect-a-wordpresscom-blog.pdf

Notes from Chris’s September 2009 presentation at NextSpace:
http://saraisenberg.com/2009/09/15/wordpress-resources-from-todays-nextspace-brownbag/

How to have a non-post home page [PDF]:
http://blog-well.com/wp-content/uploads/2008/01/how-to-redirect-a-wordpresscom-blog.pdf

Examples of some WordPress blogs:

http://bestblog.wordpress.com/ (review)
http://thisisindexed.com/ (humor site)
http://thisisindexed.com/2007/05/calling-in-sick/

Examples of some WordPress websites (as CMS, not blog per se):
http://saraisenberg.com/2009/09/25/30-great-websites-using-wordpress-as-a-cms/
 http://wordpress.org/showcase
 http://publisherblog.automattic.com/2008/09/16/10-examples-of-wordpress-as-a-cms/

WP Remix:
http://wpremix.com/

=====

THANKS for attending!

Sara Isenberg Web Consulting & Project Management

email: sara@saraisenberg.com
twitter: @saraisenberg
website: http://www.saraisenberg.com
blog: http://www.saraisenberg.com/blog
linkedin: http://www.linkedin.com/in/saraisenberg
facebook: http://www.facebook.com/SaraIsenbergConsulting

Tagged as: Chamber of Commerce, Santa Cruz, Sara Isenberg, Web Consulting & Project Management, WordPress

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Create a Free WordPress Blog in 1 Hour

by Sara Isenberg on October 26, 2009

in Blogging,Events,Project Management,Santa Cruz,Sara Isenberg,Web Consulting,WordPress

The location has been set and this event is a go!

The Santa Cruz Chamber of Commerce has a very popular new speaking series for Women in Business called Caffeineighted.

On Nov 5, 7:30-9 AM, I’ll be giving a presentation called Create a Free WordPress Blog in 1 Hour at the Santa Cruz Chamber of Commerce, Women in Business, Caffeineighted Series.

[Click here to Register]

Full Details:

Women in Business will host its small-meeting networking series, Caffeineighted, Thursday, November 5, 7:30-9 AM

Location: New Leaf Community Markets
1101 Fair Ave
Santa Cruz, CA 95060

“Create a Free WordPress Blog in 1 Hour”

We continue with Web 2.0 Marketing tools with Sara Isenberg who will show us how to create a blog.

Sara Isenberg, principal consultant at Sara Isenberg Web Consulting & Project Management, has extensive experience in the corporate software industry, much of that as a technical account manager where she managed technical relationships between software engineering teams and strategic partners and clients.

Sara began working as an independent project manager in 2005, serving web producers and small businesses.In addition to working as a web consultant and project manager, Sara is a Technology Advisor with the Silicon Valley Small Business Development Center’s Technology Advisory Program.

Sara has a B.A. in Computer Science from University of California Santa Cruz and a B.S. in Sociology from the University of Oregon. She is listed by We Magazine for Women in “101 Women Bloggers to Watch for 2009″.

For more about Sara:
twitter: @saraisenberg

website: http://www.saraisenberg.com

blog: http://www.saraisenberg.com/blog

linkedin: http://www.linkedin.com/in/saraisenberg

facebook: http://www.facebook.com/saraisenbergconsulting

Limited to 30 participants, the session will also include introductions and conversation. A light breakfast will be served. The cost is $15 for SC Chamber members and $25 for non-members.

Caffeineighted is held the first Thursday of each month. Caffeineighted is an outgrowth of the Chamber’s Women in Business programs, designed to create a more intimate atmosphere and an opportunity for teaching and learning.

Tagged as: Chamber of Commerce, Santa Cruz, Sara Isenberg, Web Consulting & Project Management, WordPress

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