Category Archives: Web Development

Six Essential Pages — Website Basics 101

Do you know which essential pages your business website should have? This presentation gives an overview of the SIX essential pages that your website — any business website — should have. This presentation covers best practices and conventions about these pages:what are they, why should you have them, and what should be on them. Here’s the […]

Before You Hire Your Web Designer or Developer

Thanks for attending my June 21, 2011 class Before You Hire Your Web Designer or Web Developer. [If it’s before the class date, you’ll find class registration info here.] Here are some helpful resources for anybody planning a website from scratch or an update to an existing website. My collection of Best Resources Before you […]

5 Super Resources for Small Business Owner Who Wants a Great Website!

Here are 5  (6, actually) Super Resources for the Small Business Owner Who Wants a Great Website! [June 15, 2011 update: added #6!] I’m gearing up for my June 14 and June 21 classes. I want to make sure I let you know about these articles and tools: 1. “Get in the d@mn stroller!” and […]

How to Prepare for Your Website Overhaul or New Website

Thank you for attending my Santa Cruz Parks & Rec class How to Prepare for Your Website Overhaul or New Website on January 25, 2011. My presentation is available for viewing or downloading here: Download Presentation [PDF] Upcoming Classes: Expand Your Reach with Soclal Media (with co-instructor Karen Kefauver) on Feb 1, 2011 ABCs of SEO […]

Freelancers are slutty, but so are you by Shane Perlman

Hot off the press — Here’s another great new presentation from Shane Perlman,  http://shaneandpeter.com, called Freelancers are slutty, but so are you: Strategies for the successful managment of independent contractors. [In November, I posted a blog entry of another great presentation by Shane about managing distributed teams called Leading Without Seeing — Managing a Distributed Team.] […]

Best Resources to Review Before you Design (or Redesign) your Small Business Website

As a web consultant and SBDC Technology Advisor, one of my services is to provide web audits for small business clients. A web audit consists of a thorough website review including review of first impression, design, navigation, usability, content, SEO, etc. I’m always on the lookout for articles to share with clients. [Updated January 21, 2011, […]

Leading Without Seeing — Managing a Distributed Team

Shane Perlman, of http://shaneandpeter.com, shares his presentation on managing distributed teams. This presentation has both substance and sizzle! Shane hit this one out of the park! I look forward to seeing him present this in person in Santa Cruz at some point. Leading Without Seeing: managing distributed teams View more presentations from Shane Pearlman.

Google Caffeine

The following great overview article about Google Caffeine comes from http://www.axandra.com. Google Caffeine is the name given to Google’s next algorithm update that is going live after the holidays. It seems that Google Caffeine will be more than Google’s regular updates. It will probably be a major overhaul of the calculations that Google uses to […]

Social Media: who, what, where, when, why, how

The following is by my colleague and friend, Kirsti Scott, of Scott Design: http://blog.hotdesign.com.  I value everything that Kirsti writes in her blog about social media.  Here’s another great post from Kirsti: Here’s a quick rundown of the who, what, where, when, why, and how of using social networks to help kick-start your social media […]

WordPress WP Remix 3.0

After attending the Santa Cruz WordPress Meetup and crossing paths with Chris Burbridge several times a week, WordPress is a topic that’s been coming up more in the conversation these days.  From attending the Nextspace WordPress brown bag lunch, to comparing WordPress vs Joomla vs Drupal, to discussing what makes a quality theme, best practices, I’ve […]