Category Archives: Web Consulting

8 Tips on How to Ask a Busy Person for Some of Their Time!

By Sara Isenberg Sara Isenberg Web Consulting & Project Management January 5, 2017 [Note: Article originally published on LinkedIn: 8 Tips on How to Ask a Busy Person for Some of Their Time!] Background I wear two professional hats. First, I am the Founder, Publisher, and Editor-in-chief of Santa Cruz Tech Beat. Santa Cruz Tech Beat is […]

Top 9 Business & Professional Books that I Recommend

Here’s my current list of favorite business/professional books that I recommend over and over again: Worthless, Impossible and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value, by Daniel Isenberg. The Rise of the Naked Economy: How to Benefit from the Changing Workplace, by Ryan Coonerty and Jeremy Neuner. Starting a Tech Business: A Practical Guide […]

Six Essential Pages — Website Basics 101

Do you know which essential pages your business website should have? This presentation gives an overview of the SIX essential pages that your website — any business website — should have. This presentation covers best practices and conventions about these pages:what are they, why should you have them, and what should be on them. Here’s the […]

Reviewing a new client’s “online stuff”

Today I had a very satisfying initial strategy meeting with a new client. After we met, I realized that the meeting typified what I love to do best: Helping a business client review their online stuff, and discuss plans, best practices, and strategies to improve it. What’s online stuff, and what does that mean, anyway? […]

Social Media and Blogging Resources for Book Authors

[updated 12/31/14] Are you a book author? I’ve worked with a variety of book authors over the years. Fortunately they know how to write. However, they’re not always familiar with the ways that social media and blogging can help them promote their book. Here are some informative links that have been sitting in my inbox […]

Before You Hire Your Web Designer or Developer

Thanks for attending my June 21, 2011 class Before You Hire Your Web Designer or Web Developer. [If it’s before the class date, you’ll find class registration info here.] Here are some helpful resources for anybody planning a website from scratch or an update to an existing website. My collection of Best Resources Before you […]

5 Super Resources for Small Business Owner Who Wants a Great Website!

Here are 5  (6, actually) Super Resources for the Small Business Owner Who Wants a Great Website! [June 15, 2011 update: added #6!] I’m gearing up for my June 14 and June 21 classes. I want to make sure I let you know about these articles and tools: 1. “Get in the d@mn stroller!” and […]

Opening Pandora’s Brain: Volunteering, Brain-Picking, and Working For Free

Read this before you ask to pick my brain! [NOTE 1: March 8, 2011: This started out as a Facebook note with friends. There was such a great response/conversation, that I decided to turn it into a blog post. [NOTE 2: Originally posted March 8, 2011. Updated July 19, 2011, January 7, 2012, October 18, 2013, January […]