Here’s some great guidance of how to reclaim some time and improve your chances of getting a reply.



Looking for a free 1-hour video webinar on social media? Here’s a good one from SBA (U.S. Small Business Association). This video webinar is targeted to the small business owner who doesn’t know much about social media. [For more information and context, see below the video box.]

The U.S. Small Business Administration and the W20 Group, an entrepreneurial ecosystem of digital communications companies, is launching a five-topic social media webinar series to help small businesses leverage and grow their businesses using social media tools such as Facebook, Twitter, YouTube, blogs and mobile marketing.

From a 4/18/13 Press Release:

Social media is playing a growing and vital role in the success of small businesses growing and creating jobs.  It provides the opportunity to build deeper relationships with customers, to increases sales and to reach new markets in a cost-efficient manner. The webinars will help small businesses to develop a comprehensive social media plan that is engaging, effective and that has maximum return on investment.

The first social media webinar for small businesses, Introduction to Social Media: Helping You Get Started, will be held on April 24, 2013, at 10:00 a.m. PST.  To register for the webinar, visit: https://attendee.gotowebinar.com/register/6526746452209580800.   The webinar will highlight topics such as:

•           What social media is and isn’t;

•           Why it’s important to get involved;

•           Demographics on who is using social media;

•           Best practices; and

•           Ways to get started.

Topics for future webinars in the social media webinar series include: Blogging 101, Creating Content for Facebook, YouTube and Twitter, Identifying and Connecting with your Influencers and Getting Started with Mobile and Location-based Marketing.




A picture is worth 1K words.

(From http://batsandbones.tumblr.com/post/23418483425/my-venn-diagram-of-neil-gaimans-advice-for)

How People Keep Working in a Freelance World

Not to be confused with:










Or this:


I love it when colleagues share their technical tips and resources! This is the beauty of the Geek List and the NextSpace List in action.

Chris Burbridge, friend and colleague at Nextspace, just shared the following tips and resources for improving MacBook Pro performance.

Chris wrote:

If your Mac has begun to slow…

I began to get frustrated … my 2 1/2 -year-old beloved MacBook Pro began to get slower and slower … Of course, since everything’s supposed to be so automatic on the Mac, it was a bit hard to get data on what was going on.

My Mac is back to normal! This definitely improves my professional life substantially. Makes a huge difference.

I had to share this.

Thanks for sharing, Chris!


Short Story:

I’ve updated my email address, URL, and phone:

NEW email: sara@saraisenberg.com

NEW URL: www.saraisenberg.com

NEW phone: 831-334-0701 (cell) Pacific Time

Long Story:

Why all the changes?

URL: I’ve had both domains, saraisenberg.com and saraisenberg.com, registered all along.  Both lead to my one website.  However, as an independent consultant/freelancer, saraisenberg.com says more about my brand and business and “uniquities.”  For the meantime, saraisenberg.com just redirects to saraisenberg.com. I’ll fix that up one of these days.

Email: My “old” business email address, saraPM@pacbell.net, has tied me to AT&T and I’m not sure I want that restriction any longer.  Of course, I could’ve used my gmail account, however @gmail and @pacbell don’t inform anybody about my URL/domain/website.

Phone: For many years, I’ve used Vonage for my work line at home.  These days, however, I’m not always sitting in my home office.  I’m at Nextspace or I’m someplace else where I use my cell.  Most of my business interactions are by email or other social media, anyway.  I’m due for a new cell phone and it will be an iphone.  Yeah!  So, while my cell number has been for friends & family in the past, I’m going to start using my cell for business calls, and eventually drop Vonage.

As my friend and colleague, Erik, wrote:…

I think you’re the strongest part of your brand. What I mean by that is that your personal experience, your way of getting things done, your insights, and your way of working with people are where you provide real value for clients. While Technical Project Services describes what you do, there are a million other companies out there with similar names. Sara Isenberg is more memorable and also far more human and direct.


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Last year, Freelance Camp in Santa Cruz was one
of the best events of the year!  Here’s the scoop on
this year’s Freelance Camp 2009.  Register ASAP.
This will sell out.  Be there or be square!

F   R   E   E   L   A   N   C   E       C   A   M   P   :

S   A   N   T   A       C   R   U   Z

Saturday, August 15, 2009 | 8:00 AM – 6:00 PM

Come hang out August 15th in the amazing coastal city of Santa Cruz, California (bring your beach towel)!

Freelance Camp is a place to discuss and explore the different approaches to running a successful freelance business / small service company. Thanks to our very cool sponsors, the cost of Freelance Camp is only $25.

Come ready to learn, and if you are up to it, ready to talk!

Register for the Event Now!

Space is limited to 300 people and we will close signup at that point, so don’t miss out.

Stay Connected

Stay connected leading up to and after the event via our Facebook Freelance Camp Group

Event Details

Location Rittenhouse Building
1375 Pacific Ave,
Santa Cruz, CA
Cost $25 General Admission
Free for Students
and Hardship Cases
Included Breakfast, Lunch, and
After Party
and 27oz stainless Klean
URL www.freelancecamp.org

Who Should Come?

If you sell your services (or are considering it), you are a perfect fit:

  • Developers
  • Designers
  • Accountants
  • Bloggers / Journalists
  • Realtors
  • Lawyers
  • Carpenters
  • Engineers
  • Financial advisers
  • Marketers
  • Sales
  • Musicians
  • Artists
  • Inventors

Historically, the bulk of attendees are from hi-tech. We encourage all types of owners to come to provide a balanced perspective to business.

What To Expect

We have based our events on the Barcamp format, which is a network of user generated participatory events whose content is fully provided by the participants. Anyone with something to contribute or with the desire to learn is welcome and invited to join. Here are some tips on how to prepare:

  1. Come with an answer and some questions to help make the agenda in the morning
  2. Hang out with cool people and compare notes with other business owners in similar industries.
  3. Meet folks who could help your business and / or others whom you can help.
  4. Find potential clients, subcontractors and partners.
  5. Work together to figure out how we can all get more time and money out of our companies.

Never heard of a bar camp? Here is a quick intro:
BarCamp is an ad-hoc gathering born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos and interaction from participants.
how it worksthe rules

O U R   S P O N S O R S

We have been blessed with a phenomenal outpouring of sponsorship offers this year so we wanted to give a quick shout out to some pretty special groups that are nurturing this year’s event!

Baskin & Grant

Since 1979, Baskin & Grant has been committed to providing excellent legal services in a broad range of practice areas. Their services include Intellectual Property, Business Law, Family Law, Estate Planning, and Civil litigations. Baskin & Grant embodies the relaxed and accessible ambiance of Santa Cruz, with the intensity, focus, and success rate of a big city firm.

City of Santa Cruz

The City of Santa Cruz, located between lush redwood forests and the Pacific Ocean, is one the most beautiful environments to start anything, whether that is a new family or a new business. Boasting a unique blend of camaraderie, community and cooperation (and easy access to Silicon Valley talent and services) Santa Cruz thrives on a long history of innovation and entrepreneurship.


Technology For Your Next 20 Years

Cruzio Internet is the largest and longest running Internet Service Provider in Santa Cruz County. They are the high-speed DSL and Web Hosting leader for local business and home subscribers. Committed to changing and growing to meet their members’ needs, Cruzio now offers in-store computer repair and Joomla, SEO and ecommerce classes. It’s hard to believe that Cruzio first opened their doors when most current UCSC students were just born. As time flies by, their commitment to quality service and supporting local non profit organizations has never wavered. With over 10,000 members, Cruzio provides excellent Internet services coupled with one of the most flexible and intelligent tech teams out there.


Elance is the leading site for online work where businesses connect with independent professionals to get work done. On Elance, businesses find the experts they need plus the tools to manage online work from hiring to collaboration to making payment. Elance offers companies flexibility, cost effectiveness and instant access to a vast pool of skilled and tested talent. Professionals use Elance to find work, deliver great results and get paid for doing what they do best.

Happy Santa Cruz

Happy Santa Cruz is here to help make Santa Cruz, California the happiest place on earth. We’ll be continually creating high-quality, locally inspired and produced products that effectively communicate the positive aspects of Santa Cruz. These products will mirror our enthusiasm for Santa Cruz and its inhabitants, and we hope they do the same for those who wear them. Visit us at www.happysantacruz.com and tell us why Santa Cruz makes YOU happy!

Hope Foundry

Hope Foundry creates budget-friendly Drupal sites by providing professional job training, free of charge, to aspiring developers. Our goal is to make development training accessible to everyone regardless of income, while offering businesses the opportunity to purchase web services at a reduced cost. The money a client pays for a website supports the education of Hope Foundry students. Our sponsored job training model is part of an ongoing effort to create jobs locally while stimulating economy globally.


NextSpace is a coworking and innovation space located in the heart of Downtown Santa Cruz, CA. The mission of NextSpace is to catalyze local talent, local ideas, and local capital in Santa Cruz to create products, services, and solutions for the global marketplace. Our members are part of a community of innovators who are passionately committed to building the next generation of the Santa Cruz economy. Santa Cruz is full of talented freelancers, entrepreneurs, designers, engineers, programmers, consultants, and investors.

Palace Office Supply & Office Interiors

Palace started in Monterey in the 1890’s, expanded to Santa Cruz in the ’40s and was purchased by the Trowbridge family in 1949. Palace has grown exponentially acquiring 9 other independent office supply companies throughout the Central Coast. Today, we are the largest independent dealer of art and office supplies, and office furniture in Santa Cruz and Monterey. We clearly understand that we are the Local Alternative to the Mega Companies and we know that we must try harder, be more creative, add value, offer equal to/or better pricing and out service our competition everyday to continue to earn the privilege of being in business. We have built this family owned company and our reputation on doing exactly as we have promised: giving world-class service locally and truly saving our customers money everyday on both office supplies and office furniture.

Parachute Creative

Parachute Creative is a Santa Cruz based collective specializing in design, branding, digital media solutions and marketing. Our passion for aesthetic forward thinking drives us to generate stimulating and representative design, prevalent in the versatility and originality of our creative process. We strive to contribute to our community to promote sustainable growth, innovation, collaboration and most of all: the ability to adapt in any climate. Underpinned by a maxim of uncompromising quality, free formed concepts will fit seamlessly within the client’s tone and roots.

Santa Cruz New Tech Meetup

Spearheaded by tech-enthusiast Doug Erickson, the SCNT MeetUp stems from the idea of harnessing the true potential, knowledge and skills of Santa Cruz tech professionals who either work or have had extensive industry experience in Silicon Valley. The SCNT MeetUp strives to create this community of technologists in order to expand strategic community thinking regarding quality of life and prosperity of the city of Santa Cruz. Through persistence and dedication, what started out as a meeting of just 39 attendees at the police department’s community room, is now a vibrant association of 720 members.

Shane and Peter

Our mission is to build a comprehensive network of independent contractors and to mediate their skills with the business needs of our clients. At S&P we go beyond providing comprehensive web services; we help identify and pursue opportunities relevant to our client’s core business, leading to new profit centers and improved workflow. Using cutting-edge design and development tools, backed by years of industry experience, S&P delivers premium results quickly and efficiently. We build teams to meet your challenges.

Small Business Development Center of Northern California

The Small Business Development Center (SBDC), located at Cabrillo College, offers numerous resources and tools for business to thrive and survive. Given the current economic climate, the SBDC is a true gem for all the services and guidance they provide in running a successful business. New and existing businesses can leverage the Center’s consulting services to review existing processes, operations and cash flow while planning for the future.

Studio Holladay

Established in 2005, a consultancy that specialized in marketing, design, branding, photography and custom web-based solutions.

Sugar CRM

SugarCRM is the world’s leading commercial open source customer relationship management (CRM) system. Sugar is designed to be used by businesses as small as an individual, as well as by the largest sales, marketing and customer support teams. With an amazing amount of flexibility to meet the needs of any business, Sugar can help you attract and manage more customers while driving customer satisfaction levels – all without increasing your cost of doing business. Regardless of your industry or business model, Sugar can help you gain visibility into your operations to best optimize your business objectives – in a fast, affordable manner.

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