When I work with clients who are relatively unfamiliar with how businesses can use social media to expand their reach, one of the most common reasons they give to avoid using social media for their business is that they’re worried about how to respond if somebody were to post something negative about their business online […]
[First I want to give credit where credit is due. The information in this post comes from Kirsti Scott’s blog post called “Make sure your website is found easily.” This is not the first time I’ve found valuable information in the Scott Design blog. I’m sure it’s not the last. Thanks, Kirsti!] One of the things […]
Another cool infographic. From SocialCast. The Hectic Schedule of a Social Media Manager.
Here’s a cool infographic from Mashable and Postling showing how small businesses are using social media to engage: Postling-Infographic-for-Mashable
As you may know, I love sharing great finds. I recently came upon a Twitter tutorial that’s cute, simple, easy to read, and beautifully designed by Jessica Hische. I plan to share it with my Twitter newbie students/clients. For anybody who’s looking for a Twitter 101 tutorial, read it: mom, this is how twitter works.
Here’s a well-done stand-alone slide presentation — perfect for Social Media newbies and as an overview/review for anybody who cares about social media and business. [This presentation is at the top of Slideshare’s list of most popular presentations. For more on that, see http://www.slideshare.net/rashmi/slideshare-zeitgeist-2010.] Social Media for Business View more presentations from Presentation Advisors.
As a web consultant and SBDC Technology Advisor, one of my services is to provide web audits for small business clients. A web audit consists of a thorough website review including review of first impression, design, navigation, usability, content, SEO, etc. I’m always on the lookout for articles to share with clients. [Updated January 21, 2011, […]
As you may know, I’m a Technology Advisor at the Silicon Valley SBDC TAP program. TAP serves the SBDC offices for the Northern California Region. Over the last 2-3 years, I’ve completed 70+ web audits for SBDC clients. Business and Technology advising services are free to SBDC clients! A Web Site Audit is a strategic […]
[Note: Scroll down to see the great list of resources/links. Originally posted June 15, 2010. Updated with more resources July 22, 2010. Updated again on December 22, 2010, January 5, 2011, January 14, 2011, February 7, 2011, February 22, 2011, May 17, 2011.] One of the things I do as a consultant is technology advising […]
I recently discovered a new tool that measures your Twitter influence. It’s called KLOUT. From klout.com: The Klout Classification is a holistic look at your influence and how you use it. There are 16 possible classifications determined by factors such as how often you tweet, who you follow, who follows you, and how your audience […]