Category Archives: Training

SBA webinar – Social Media: Helping You Get Started

Looking for a free 1-hour video webinar on social media? Here’s a good one from SBA (U.S. Small Business Association). This video webinar is targeted to the small business owner who doesn’t know much about social media. [For more information and context, see below the video box.] The U.S. Small Business Administration and the W20 Group, […]

Six Essential Pages — Website Basics 101

Do you know which essential pages your business website should have? This presentation gives an overview of the SIX essential pages that your website — any business website — should have. This presentation covers best practices and conventions about these pages:what are they, why should you have them, and what should be on them. Here’s the […]

Sara Isenberg & Karen Kefauver team up to teach

Web & Social Media Consultants, Sara Isenberg & Karen Kefauver, team up to teach “ABC’s of Integrating Social Media with your Website“ Class: ABC’s of Integrating Social Media with your Website When: Tuesday, February 21, 2012, 6:30-9:30 PM Where: NextSpace, 101 Cooper Street, Santa Cruz REGISTER NOW at City of Santa Cruz Parks & Recreation, […]

ABC’s of Marketing, Web Planning, and Social Media in 2012

The Winter-Spring City of Santa Cruz Parks & Recreation catalog arrived today! Get ready to start 2012 with information and inspiration about Marketing, Website planning, and Social Media. In January and February 2012 I’m teaching (and co-teaching) three classes with two of my favorite collaborators, Kathryn Gorges and Karen Kefauver. If you receive the paper catalog, our classes […]

Before You Hire Your Web Designer or Developer

Thanks for attending my June 21, 2011 class Before You Hire Your Web Designer or Web Developer. [If it’s before the class date, you’ll find class registration info here.] Here are some helpful resources for anybody planning a website from scratch or an update to an existing website. My collection of Best Resources Before you […]

5 Super Resources for Small Business Owner Who Wants a Great Website!

Here are 5  (6, actually) Super Resources for the Small Business Owner Who Wants a Great Website! [June 15, 2011 update: added #6!] I’m gearing up for my June 14 and June 21 classes. I want to make sure I let you know about these articles and tools: 1. “Get in the d@mn stroller!” and […]

Blogging and WordPress.com, class resources

Thank you for attending Santa Cruz Parks & Rec class Intro to WordPress.com for Free Website or Blog on March 1, 2011. My presentation is available here: Download Presentation [PDF] My Upcoming Classes are listed here: http://saraisenberg.com/upcoming-classes/ Here are some great Blogging and WordPress resources: How to Fail at Blogging and Social Media: http://saraisenberg.com/2011/02/08/how-to-fail-at-blogging-and-social-media/ Great Social Media […]

How to Prepare for Your Website Overhaul or New Website

Thank you for attending my Santa Cruz Parks & Rec class How to Prepare for Your Website Overhaul or New Website on January 25, 2011. My presentation is available for viewing or downloading here: Download Presentation [PDF] Upcoming Classes: Expand Your Reach with Soclal Media (with co-instructor Karen Kefauver) on Feb 1, 2011 ABCs of SEO […]