From the category archives:

Social Media

Brush Your Teeth - Social Media for DentistsI’m pleased to let you know I’ll be teaching a 3-Part live webcast series called “Social Media Marketing Workshop for Dental Practices” February 14-16, 2011. There will be a 1 hour webcast each day.

Here’s the blurb from ElevationRG:

February 14 – 16, 2011 • 3-Part Live Webcast Series

60 minute sessions • 10am PT/1pm ET

We invite you to attend our upcoming 3-Part Live Webcast Series - Social Media Marketing Workshop for Dental Practices. This dynamic series will feature three informative sessions on incorporating social media into your practice to significantly enhance your business and will be presented by social media expert, Sara Isenberg.  Ms. Isenberg will discuss ways to implement effective social media marketing techniques to elevate your Dental Practice to the next level.  Each session will feature detailed insights on how to successfully use Twitter, Facebook, and a proper website to bring new clients to your practice, while establishing loyalty among existing patients.  Don’t miss this special opportunity to catapult your practice into the new world of social media!

CLICK HERE TO REGISTER NOW

Featured Speaker:

Sara Isenberg                                                                                                               
Sara Isenberg Web Consulting & Project Management

Click here for series AGENDA

For Sara Isenberg’s bio, click here

Registration Rates:

$149 Early Bird Rate (ends Jan. 16th)
$249 Standard Rate

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As you may know, I love sharing great finds. I recently came upon a Twitter tutorial that’s cute, simple, easy to read, and beautifully designed by Jessica Hische. I plan to share it with my Twitter newbie students/clients.

For anybody who’s looking for a Twitter 101 tutorial, read it:

mom, this is how twitter works.

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Here’s a well-done stand-alone slide presentation — perfect for Social Media newbies and as an overview/review for anybody who cares about social media and business.

[This presentation is at the top of Slideshare's list of most popular presentations. For more on that, see http://www.slideshare.net/rashmi/slideshare-zeitgeist-2010.]

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As a web consultant and SBDC Technology Advisor, one of my services is to provide web audits for small business clients. A web audit consists of a thorough website review including review of first impression, design, navigation, usability, content, SEO, etc. I’m always on the lookout for articles to share with clients. [Updated January 21, 2011, February 8, 2011]

Here’s my recent collection of Best Resources to Review before You Design (or Redesign) Your Small Business Website:

  1. I heartily recommend these two excellent books as an easy way to learn and/or review some of the basics of web design and web content:
  2. Here’s my collection of Best SEO Search Engine Optimization Resources: http://saraisenberg.com/2010/10/16/best-seo-resources/
  3. Here’s my collection of Great Social Media Resources — LinkedIn, Facebook, Twtiter, Blogging: http://saraisenberg.com/2010/07/22/social-media-resources-linkedin-facebook-twitter-blogging/
  4. 8 Best-Practices for Small Business Websites (DIYthemes):
    http://diythemes.com/thesis/best-practices-small-business-websites/
  5. What Does Web Design Say About Your Small Business? (Mashable): http://mashable.com/2010/12/13/small-business-web-design/
  6. 10 Questions You Should Ask Your Web Designer to Get Tangible Results (DIYthemes): http://diythemes.com/thesis/web-design-results/
  7. The Anatomy of a Perfect Landing Page (Formstack):
    http://www.formstack.com/the-anatomy-of-a-perfect-landing-page
  8. How to Choose – And Hire – a Web Designer (DIYthemes): http://diythemes.com/thesis/how-to-hire-a-web-designer/
  9. Building an Online Marketing Plan: http://blog.hotdesign.com/2011/01/building-an-online-marketing-plan/
  10. The Benefits of Wireframing a Design (SixRevisions):  http://sixrevisions.com/user-interface/wireframing-benefits/
  11. (I’ll keep adding resources so check back later.)

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I’m always on the lookout for simple articles and overviews of SEO (Search Engine Optimization) to share with clients. Zdnet’s recent post is one such example:

http://m.zdnet.com/blog/seo/how-it-works-what-happens-when-you-search-google/1211

The article includes a very simple video clip from Google. Perfect for SEO beginners! Check it out:

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Facebook Deals

by Sara Isenberg on November 3, 2010

in Facebook,Sara Isenberg,Social Media

Today’s big announcement from Facebook is Facebook Deals. Want to learn more? Below is my  collection of resources (videos, PDF, webpages) about Facebook Deals:

Facebook writes (from the PDF below):

We are now excited to offer Deals. Deals gives businesses the opportunity to reward customers when they check in on Facebook, and this helps generate awareness, encourage in-store traffic and build customer loyalty. Deals connects businesses with people and helps them become an even larger part of their customers’ conversations. And right now, deals are free for businesses to create. Read on to learn how to get started….

Videos:

http://www.facebook.com/video/video.php?v=10100163028835713

http://www.facebook.com/video/video.php?v=10100163069768683

PDF:

https://www.box.net/shared/static/i4i9aqk0yz.pdf

Web pages:

http://mashable.com/2010/11/03/facebook-deals-platform/

http://blog.facebook.com/blog.php?post=446183422130

http://www.allfacebook.com/facebook-hopes-to-end-business-as-usual-with-location-based-deals-2010-11

http://networkedblogs.com/a47P2

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Thank you for attending the Santa Cruz Parks & Rec class Build a Free Blog or Website with WordPress.com – For Beginners on October 12, 2010.

1. My presentation is available for viewing or downloading here:
MyPresi-Oct12-2010 [PDF]

2. I’ll be teaching How to Prepare for Your Website Overhaul (or New Website) on Tuesday, January 25, 2011.

3. I’ll be teaching Expand Your Reach with Social Media (with co-instructor Karen Kefauver) on Tuesday, February 1, 2011.

4. I’ll be teaching ABCs of SEO — Basics of Search Engine Optimization (with co-instructor, SEO expert, Steve Penny) on Tuesday, February 15, 2011.

5. I’ll be teaching this class – Build a Free Blog or Website with WordPress.com – For Beginners — again on Tuesday, March 1, 2011.

All of my upcoming classes will be listed on this page. Links will be provided when Santa Cruz Parks & Rec is ready for registration:
http://saraisenberg.com/upcoming-classes/

Thanks!
Sara
Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg

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These days, using Social Media for marketing is a best practice. In my work with the SBDC TAP program and in working with clients directly, I’ve been helping businesses get started on using Facebook FOR BUSINESS.

Here are examples of some local Santa Cruz Business Facebook Pages:

Bookshop Santa Cruz
Cafe Delmarette (One of my favorites!)
Cruzio, internet provider
Downtown Santa Cruz
Good Times Santa Cruz Newsweekly
Karen Kefauver, sports and travel journalist and social media consultant
New Leaf Market
Santa Cruz  Beach Boardwalk
Santa Cruz Integrative Medicine
Santa Cruz Sentinel
Santa Cruz Weekly
Santa Cruz Museum of Natural History
Sara Isenberg Web Consulting & Project Management
Stone Soup Magazine
The Bicycle Trip
The Penny Ice Creamery
Think Local Santa Cruz

Thanks!
Sara
Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg

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Thanks for attending the Santa Cruz Parks & Rec class Expand Your Reach With Social Media on September 28, 2010!

“Excellent class that covered alot in a short amount of time. Thanks Sara and Karen!  This should be a required coarse for anyone starting or managing a small business!”
Maggie Ann Johnson Barr

1. My presentation is available for viewing or downloading here:
MyPresi-Sept28-2010 [PDF]

2. Karen’s presentation will be posted here:
http://socialmediawithkaren.blogspot.com

3. If you’re interested in registering for my Build a Blog or Website with WordPress.com class on October 12, 2010, 6:30 PM – 9:30 PM, register at Santa Cruz Parks & Rec.

4. Karen and I will co-teach Expand Your Reach with Social Media again on Tuesday, February 1, 2011, 6:30 pm – 9:30 pm. Tell your friends and colleagues. As soon as the registration is available, I’ll post a link — on my Facebook Page, under => Events.

5. I also plan to teach the Build a Blog or Website with WordPress.com again on Tuesday, March 1, 2011, 6:30 pm – 9:30 pm. (Not to confuse you but I may rename it Intro to WordPress.com for Free Website or Blog.) As soon as the registration is available, I’ll post a link — on my Facebook Page, under => Events.

Thanks!
Sara
Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg

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