Category Archives: Social Media

How to Respond to Customers Who Complain on Social Media [with Infographic]

When I work with clients who are relatively unfamiliar with how businesses can use social media to expand their reach, one of the most common reasons they give to avoid using social media for their business is that they’re worried about how to respond if somebody were to post something negative about their business online […]

Register now: 6 Ways to Make your Next Website the Best Ever – Sept 24, 2013, 4-7pm

6 Ways to Make your Next Website the Best Ever! Santa Cruz Park & Rec class #16776, $79 Tuesday, September 24, 2013, 4pm-7pm NextSpace, 101 Cooper Street, Santa Cruz, CA 95060 Register now: online, or by phone at 831-420-5270, or in person at City of Santa Cruz Parks & Rec, 323 Church St., Santa Cruz, […]

SBA webinar – Social Media: Helping You Get Started

Looking for a free 1-hour video webinar on social media? Here’s a good one from SBA (U.S. Small Business Association). This video webinar is targeted to the small business owner who doesn’t know much about social media. [For more information and context, see below the video box.] The U.S. Small Business Administration and the W20 Group, […]

What’s Web Equity and How’s Yours?

One of my coolest new discoveries recently is this infographic to the right about Web Equity — Owning Your Digital Presence, courtesy of Mike Blumenthal. (Click on image to enlarge, click again to enlarge more.) In one infographic, you can see an overview of many basics that contribute to your strong online marketing and search engine […]

Reviewing a new client’s “online stuff”

Today I had a very satisfying initial strategy meeting with a new client. After we met, I realized that the meeting typified what I love to do best: Helping a business client review their online stuff, and discuss plans, best practices, and strategies to improve it. What’s online stuff, and what does that mean, anyway? […]

Social Media and Blogging Resources for Book Authors

[updated 12/31/14] Are you a book author? I’ve worked with a variety of book authors over the years. Fortunately they know how to write. However, they’re not always familiar with the ways that social media and blogging can help them promote their book. Here are some informative links that have been sitting in my inbox […]

Sara Isenberg & Karen Kefauver team up to teach

Web & Social Media Consultants, Sara Isenberg & Karen Kefauver, team up to teach “ABC’s of Integrating Social Media with your Website“ Class: ABC’s of Integrating Social Media with your Website When: Tuesday, February 21, 2012, 6:30-9:30 PM Where: NextSpace, 101 Cooper Street, Santa Cruz REGISTER NOW at City of Santa Cruz Parks & Recreation, […]