SBDC

Looking for a free 1-hour video webinar on social media? Here’s a good one from SBA (U.S. Small Business Association). This video webinar is targeted to the small business owner who doesn’t know much about social media. [For more information and context, see below the video box.]

The U.S. Small Business Administration and the W20 Group, an entrepreneurial ecosystem of digital communications companies, is launching a five-topic social media webinar series to help small businesses leverage and grow their businesses using social media tools such as Facebook, Twitter, YouTube, blogs and mobile marketing.

From a 4/18/13 Press Release:

Social media is playing a growing and vital role in the success of small businesses growing and creating jobs.  It provides the opportunity to build deeper relationships with customers, to increases sales and to reach new markets in a cost-efficient manner. The webinars will help small businesses to develop a comprehensive social media plan that is engaging, effective and that has maximum return on investment.

The first social media webinar for small businesses, Introduction to Social Media: Helping You Get Started, will be held on April 24, 2013, at 10:00 a.m. PST.  To register for the webinar, visit: https://attendee.gotowebinar.com/register/6526746452209580800.   The webinar will highlight topics such as:

•           What social media is and isn’t;

•           Why it’s important to get involved;

•           Demographics on who is using social media;

•           Best practices; and

•           Ways to get started.

Topics for future webinars in the social media webinar series include: Blogging 101, Creating Content for Facebook, YouTube and Twitter, Identifying and Connecting with your Influencers and Getting Started with Mobile and Location-based Marketing.

 

 

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I Won an Award Today

by Sara Isenberg on February 3, 2012

in Sara Isenberg, SBDC

Sara Isenberg wins SBDC TAP awardAs you may know, I’m a consulting technology advisor with SBDC TAP. SBDC = Small Business Development Center. TAP = Technology Advisory Program (and sometimes Technology Adoption Program) which runs out of the Silicon Valley SBDC. SBDC has centers all over the Northern California region. TAP serves all of these centers in the region.

I attended the regional meeting today in Berkeley for all of the center directors and advisors in NorCal. When it came time for awards, much to my surprise — I mean, really, I was not expecting this — I received an award for “Excellence in Economic Impact Performance 2011.” Wooot! Apparently I had the highest percentage of clients in TAP that had positive economic performance. That’s nice to know. I’m pleased and proud.

Aside, the best part of the day was that I got to meet so many of the business advisors and directors that I’ve worked with by email and phone for the last four years.

From the Silicon Valley SBDC website:

We’re dedicated to the success of entrepreneurs in the Greater Silicon Valley Area, which includes Santa Clara and San Mateo Counties.

The Silicon Valley Small Business Development Center offers a wide variety of services for present and potential small business owners. Our services include no-charge expert consulting, low-cost training, information resources, events and seminars. All consulting services are confidential and free of charge.

For Santa Cruz folks, our local center is Central Coast SBDC, located at Cabrillo College.

 

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These days, using Social Media for marketing is a best practice. In my work with the SBDC TAP program and in working with clients directly, I’ve been helping businesses get started on using Facebook FOR BUSINESS.

Here are examples of some local Santa Cruz Business Facebook Pages:

Bookshop Santa Cruz
Cafe Delmarette (One of my favorites!)
Cruzio, internet provider
Downtown Santa Cruz
Good Times Santa Cruz Newsweekly
New Leaf Market
Santa Cruz  Beach Boardwalk
Santa Cruz Integrative Medicine
Santa Cruz Sentinel
Santa Cruz Weekly
Santa Cruz Museum of Natural History
Sara Isenberg Web Consulting & Project Management
Stone Soup Magazine
The Bicycle Trip
The Penny Ice Creamery
Think Local Santa Cruz

Thanks!
Sara
Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg

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[Note: Scroll down to see the great list of resources/links. Originally posted June 15, 2010. Updated with more resources July 22, 2010. Updated again on December 22, 2010, January 5, 2011, January 14, 2011, February 7, 2011, February 22, 2011, May 17, 2011.]

One of the things I do as a consultant is technology advising with the Silicon Valley Technology Advisory Program (aka TAP). TAP is a program that is part of the Silicon Valley SBDC (Small Business Development Center).

From the Silicon Valley SBDC website:

We’re dedicated to the success of entrepreneurs in the Greater Silicon Valley Area, which includes Santa Clara and San Mateo Counties.

The Silicon Valley Small Business Development Center offers a wide variety of services for present and potential small business owners. Our services include no-charge expert consulting, low-cost training, information resources, events and seminars. All consulting services are confidential and free of charge.

I’ve been a Technology Advisor with the Silicon Valley SBDC TAP for two years. Most often what I do is review (“audit”) websites of TAP clients — they’re usually owners of small businesses — and create a written report with recommendations for improvement, and then we discuss the recommendations. I review a wide range of websites!

Recently I’ve been working on creating a Social Media Report with a collection of resources that will help Silicon Valley SBDC TAP clients learn more about Social Media. Note: It’s for Social Media newbies! One of the Appendices that I’ve recently created is chock full of great links for people getting started on Social Media, so I’ve decided to share it here. Here you go!

Social Media Resources (general)

LinkedIn Resources

Facebook Resources

Twitter Resources

Blogging Resources

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Stimulus Opportunities for Small Business

Thursday, July 9, 2009, 9am-1pm

Brought to you by the Silicon Valley Small Business Development Center (SBDC)

[View Full Details and Register]

Stimilus Opp Logo COLOR.jpg

The Stimulus Opportunities for Small Business program is a FREE half-day session featuring buyers for state and federal government projects, as well as buyers from large corporations.  It will also feature local panelists able to offer insight into the latest developments in surety bonding and local workforce investment initiatives.

Business Matchmaking specializes in small business procurement with a track record of facilitated more than 70,000 face to face buyer-seller meetings throughout the country. California Small Business Development Centers provide free and low cost business consulting and training for thousands of California small businesses annually.  For more information go online to:www.businessmatchmaking.com, or www.californiasbdc.org.

Who should participate?
This course is designed for small business entrepreneurs who have an interest in learning about what opportunities exist for contractors implementing President Obama’s Economic Recovery plan.

San Jose Panelists:

  • Public Sector Panelists include:
      • Lori Falkenstrom, General Service Administration
      • Osayahde Nesbitt, Caltrans
      • Michael Aquillio, California Department of General Services
      • Denise Rodriguez-Lopez, Teaming USA
      • Mark Quinn, District Director SBA
  • Private Sector Panelists include:
      • Brian Tippens, Hewlett Packard
      • Vaughn Mootoo, Chevron
      • Walter Rossman, City of San Jose Purchasing
      • Don Gonneville, Small Business and Veteran Representative
      • Bob Lane, Federal Technology Center
      • Dorothy Davis, DoVeDa Enterprises, Inc.

Where:
San Jose Scottish Rite Center

2455 Masonic Drive
San Jose, CA 95125
MAP

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SBDC: Tools, Tips and Opportunities

by Sara Isenberg on April 29, 2009

in Events, Santa Cruz, Sara Isenberg, SBDC

Navigating the Storm: Tools, Tips and Opportunities for Small Businesses

Join Santa Cruz SCORE and the Central Coast Small Business Development Center for panel of local small business owners.  The panelists will take questions from the audience on how they are dealing with business challenges during today’s economic downturn, and how they are finding new opportunities.
 
Keynote address: 
Mark Quinn, District Director of the Small Business Administration (SBA)
 
Seminar Details:
Friday, May 22, 2009, 11:am to 1:30pm
Admission and box lunch is $15.
Register online or call  831-479-6136
 
Location:
Santa Cruz Museum of Art and History
705 Front Street, Santa Cruz, CA. 95060

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SBDC’s monthly event:

Search Engine Optimization brown bag discussion with Drew Arenson, Equity Marketing Solutions.

SBDC Brown Bag: FREE of Charge 2nd Tuesday of the month, 11:45 to 1:00 pm. Bring Your Own Brown Bag Lunch. Learn the skills every small business owner should have to create and maintain a healthy and successful business. For more information call the SBDC at 479-6136 To register visit www.CentralCoastSBDC.org

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