Category Archives: Sara Isenberg

Six Essential Pages — Website Basics 101

Do you know which essential pages your business website should have? This presentation gives an overview of the SIX essential pages that your website — any business website — should have. This presentation covers best practices and conventions about these pages:what are they, why should you have them, and what should be on them. Here’s the […]

What’s Web Equity and How’s Yours?

One of my coolest new discoveries recently is this infographic to the right about Web Equity — Owning Your Digital Presence, courtesy of Mike Blumenthal. (Click on image to enlarge, click again to enlarge more.) In one infographic, you can see an overview of many basics that contribute to your strong online marketing and search engine […]

Reviewing a new client’s “online stuff”

Today I had a very satisfying initial strategy meeting with a new client. After we met, I realized that the meeting typified what I love to do best: Helping a business client review their online stuff, and discuss plans, best practices, and strategies to improve it. What’s online stuff, and what does that mean, anyway? […]

Social Media and Blogging Resources for Book Authors

[updated 12/31/14] Are you a book author? I’ve worked with a variety of book authors over the years. Fortunately they know how to write. However, they’re not always familiar with the ways that social media and blogging can help them promote their book. Here are some informative links that have been sitting in my inbox […]

Santa Cruz Tech Scene’s Big Bang

Santa Cruz becoming hot spot for tech: Locals to gather for TechRaising by Tanya Lewis, The Santa Cruz Sentinel, 3/30/2012 Read full Sentinel article here: http://www.santacruzsentinel.com/ci_20292744/santa-cruz-becoming-hot-spot-tech-locals-gather Forgive me but although the article went to press on March 30, I didn’t read it until yesterday when someone pointed out (by tagging me in Facebook) that I’m […]

Sara Isenberg & Karen Kefauver team up to teach

Web & Social Media Consultants, Sara Isenberg & Karen Kefauver, team up to teach “ABC’s of Integrating Social Media with your Website“ Class: ABC’s of Integrating Social Media with your Website When: Tuesday, February 21, 2012, 6:30-9:30 PM Where: NextSpace, 101 Cooper Street, Santa Cruz REGISTER NOW at City of Santa Cruz Parks & Recreation, […]