From the category archives:

Sara Isenberg

Thank you for attending Santa Cruz Parks & Rec class Intro to WordPress.com for Free Website or Blog on March 1, 2011.

My presentation is available here:
Download Presentation [PDF]

My Upcoming Classes are listed here:
http://saraisenberg.com/upcoming-classes/

Here are some great Blogging and WordPress resources:

Thanks!
Sara

Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg

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Thank you for attending our Santa Cruz Parks & Rec class Expand Your Reach With Social Media on February 1, 2011.

My presentation is available for viewing or downloading here:
Download Presentation [PDF]

Upcoming Classes:

  1. ABCs of SEO – Basics of Search Engine Optimization (with co-instructor, SEO expert, Steve Penny) on Feb 15, 2011.
  2. Build a Free Blog or Website with WordPress.com on March 1, 2011.

Details about the classes and registration, see: http://saraisenberg.com/upcoming-classes/

For more resources, see:

Thanks!
Sara
Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn:
http://linkedin.com/in/saraisenberg
Twitter:
@saraisenberg

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Thank you for attending my Santa Cruz Parks & Rec class How to Prepare for Your Website Overhaul or New Website on January 25, 2011.

My presentation is available for viewing or downloading here:
Download Presentation [PDF]

Upcoming Classes:

  1. Expand Your Reach with Soclal Media (with co-instructor Karen Kefauver) on Feb 1, 2011
  2. ABCs of SEO – Basics of Search Engine Optimization (with co-instructor, SEO expert, Steve Penny) on Feb 15, 2011.
  3. Build a Free Blog or Website with WordPress.com on March 1, 2011.

Details about the classes and registration, see: http://saraisenberg.com/upcoming-classes/

For more resources, see:

Thanks!
Sara
Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg

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Brush Your Teeth - Social Media for DentistsI’m pleased to let you know I’ll be teaching a 3-Part live webcast series called “Social Media Marketing Workshop for Dental Practices” February 14-16, 2011. There will be a 1 hour webcast each day.

Here’s the blurb from ElevationRG:

February 14 – 16, 2011 • 3-Part Live Webcast Series

60 minute sessions • 10am PT/1pm ET

We invite you to attend our upcoming 3-Part Live Webcast Series - Social Media Marketing Workshop for Dental Practices. This dynamic series will feature three informative sessions on incorporating social media into your practice to significantly enhance your business and will be presented by social media expert, Sara Isenberg.  Ms. Isenberg will discuss ways to implement effective social media marketing techniques to elevate your Dental Practice to the next level.  Each session will feature detailed insights on how to successfully use Twitter, Facebook, and a proper website to bring new clients to your practice, while establishing loyalty among existing patients.  Don’t miss this special opportunity to catapult your practice into the new world of social media!

CLICK HERE TO REGISTER NOW

Featured Speaker:

Sara Isenberg                                                                                                               
Sara Isenberg Web Consulting & Project Management

Click here for series AGENDA

For Sara Isenberg’s bio, click here

Registration Rates:

$149 Early Bird Rate (ends Jan. 16th)
$249 Standard Rate

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As you may know, I love sharing great finds. I recently came upon a Twitter tutorial that’s cute, simple, easy to read, and beautifully designed by Jessica Hische. I plan to share it with my Twitter newbie students/clients.

For anybody who’s looking for a Twitter 101 tutorial, read it:

mom, this is how twitter works.

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Here’s a well-done stand-alone slide presentation — perfect for Social Media newbies and as an overview/review for anybody who cares about social media and business.

[This presentation is at the top of Slideshare's list of most popular presentations. For more on that, see http://www.slideshare.net/rashmi/slideshare-zeitgeist-2010.]

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Crowdsourcing is the New Chicken Soup

by Sara Isenberg on December 29, 2010

in Crowdsourcing,Sara Isenberg

THE MOVIE LIST: Crowdsourcing is the New Chicken Soup

Last night, feeling miserable from a cold, I put out a crowdsourcing call on Facebook. (I’d done this once before when seeking feedback on a set of photographs to use — or not — for professional purposes. It was very helpful, and fun!)

According to Wikipedia,

Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a crowd), through an open call. … The term has become popular with businesses, authors, and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0  technologies to achieve business goals.

Me: “I have a bad cold and need some mindless entertainment. Can anybody suggest a good movie?”

The responses poured in. I felt very cared for and attended to. I’d already finished off the Matzah Ball soup I’d made a few days earlier. Nobody else was around to entertain me or take care of me. But beyond that, instead of just being entertained by others’ Facebook posts, I was getting direct attention to my request. It was quick and easy, and took my mind off my drippy nose. And, of course, the responses helped me solve the problem of what to do with the rest of my boring (sick) evening. I had a good night’s sleep and feel much better today, thank you.

I’ve now put the list of movie recommendations into a Facebook Note because I feel they’re worth saving and other folks might appreciate the list, too. I can refer back next time I need an idea, whether I’m sick or not. Of course, please feel free to send me any additions to this list.

Click here when you feel miserably sick or bored:
THE MOVIE LIST: Crowdsourcing is the New Chicken Soup

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Hot off the press — Here’s another great new presentation from Shane Perlman,  http://shaneandpeter.com, called Freelancers are slutty, but so are you: Strategies for the successful managment of independent contractors.

[In November, I posted a blog entry of another great presentation by Shane about managing distributed teams called Leading Without Seeing — Managing a Distributed Team.]

Here’s the latest from Shane:


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As a web consultant and SBDC Technology Advisor, one of my services is to provide web audits for small business clients. A web audit consists of a thorough website review including review of first impression, design, navigation, usability, content, SEO, etc. I’m always on the lookout for articles to share with clients. [Updated January 21, 2011, February 8, 2011]

Here’s my recent collection of Best Resources to Review before You Design (or Redesign) Your Small Business Website:

  1. I heartily recommend these two excellent books as an easy way to learn and/or review some of the basics of web design and web content:
  2. Here’s my collection of Best SEO Search Engine Optimization Resources: http://saraisenberg.com/2010/10/16/best-seo-resources/
  3. Here’s my collection of Great Social Media Resources — LinkedIn, Facebook, Twtiter, Blogging: http://saraisenberg.com/2010/07/22/social-media-resources-linkedin-facebook-twitter-blogging/
  4. 8 Best-Practices for Small Business Websites (DIYthemes):
    http://diythemes.com/thesis/best-practices-small-business-websites/
  5. What Does Web Design Say About Your Small Business? (Mashable): http://mashable.com/2010/12/13/small-business-web-design/
  6. 10 Questions You Should Ask Your Web Designer to Get Tangible Results (DIYthemes): http://diythemes.com/thesis/web-design-results/
  7. The Anatomy of a Perfect Landing Page (Formstack):
    http://www.formstack.com/the-anatomy-of-a-perfect-landing-page
  8. How to Choose – And Hire – a Web Designer (DIYthemes): http://diythemes.com/thesis/how-to-hire-a-web-designer/
  9. Building an Online Marketing Plan: http://blog.hotdesign.com/2011/01/building-an-online-marketing-plan/
  10. The Benefits of Wireframing a Design (SixRevisions):  http://sixrevisions.com/user-interface/wireframing-benefits/
  11. (I’ll keep adding resources so check back later.)

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