From the category archives:

Sara Isenberg

Santa Cruz becoming hot spot for tech: Locals to gather for TechRaising

by Tanya Lewis, The Santa Cruz Sentinel, 3/30/2012

Read full Sentinel article here:
http://www.santacruzsentinel.com/ci_20292744/santa-cruz-becoming-hot-spot-tech-locals-gather

Forgive me but although the article went to press on March 30, I didn’t read it until yesterday when someone pointed out (by tagging me in Facebook) that I’m quoted in it. Good summary of what’s been going on the past few years and why I really appreciate this community and the support it offers me as an independent consultant in Santa Cruz.

In reference to Freelance Camp several years ago:

“It was pivotal in kicking off the tech community,” said web consultant Sara Isenberg. Isenberg, who is an advisory board member of the New Tech Meetup, called the formation of groups such as the geeks, the Meetup and NextSpace a kind of “big bang” for the tech scene.

Sara Isenberg
Sara Isenberg Web Consulting & Project Management
Email: sara@saraisenberg.com
Website: http://saraisenberg.com

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In a recent meeting, one of my small business clients asked me (with a very skeptical look on his face but he was genuinely curious) “Why should we blog, what’s the value?” I gave him the 1 minute response (content, engagement, landing page, low cost, social media, save time sharing info, SEO, etc.) but decided to follow up and provide more articles for him on the topic. It took 30 seconds to find the articles, 2-3 minutes to compose the email to him, 5-7 minutes to create this blog post. As a result, I have a single URL landing page which holds all of the information in one place so that next time somebody asks, I can simply send them to this one blog post. If you’re a visual person, see the graphic at the bottom of this post.

Each person or small business may have their own reason to blog, but the simplicity of capturing information so that it’s easy to share again and again is one of the main reasons I blog. That, and SEO!  So…

Why should a small business blog, anyway?

What a Blog Can Do For Your Small Business:
http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm

Why Blog:
http://reneearpin.com/why-blog/

Six Reasons Why Small Businesses Should Blog Now:
http://www.womensleadershipexchange.com/index.php?pagename=resourceinfo&resourcekey=290

15 Reasons Why Small Businesses Should Blog:
http://www.indrashishghosh.com/smallbusinessblogging/

Why Small Businesses Should Blog More:
http://www.nikkipilkington.com/internet-marketing-articles/internet-marketing-article-the-benefits-why-small-businesses-should-blog-more/

What a Blog Can Do For Your Small Business:
http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm

Why Small Business Should Blog:
http://kevinekmark.com/why-small-business-should-blog/

Why You should Blog for Your Small Business:
http://wpmu.org/why-you-should-blog-for-your-small-business/

Why SMBs Should Get Serious About Guest Blogging:
http://smallbiztrends.com/2012/04/why-smbs-should-get-serious-about-guest-blogging.html

Want to read more about this topic?:
http://bit.ly/IGlauk

Would you rather a view a graphic than read?

Click on image to expand (this is beyond blogging for business, it’s blogging in general):

 

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Web & Social Media Consultants, Sara Isenberg & Karen Kefauver, team up to teach “ABC’s of Integrating Social Media with your Website

Many small businesses are harnessing the power of social networks like Facebook, Twitter, LinkedIn or blogging to promote their businesses. These social networks can help drive current and new customers to websites – but only if the social networks and the website are properly integrated. Learn how to do this in a class with two Santa Cruz consultants and social media experts.

Sara Isenberg and Karen Kefauver will provide the tools to help connect business’ websites – where core products and services are explained – with social media networks through a discussion of best practices and concrete tips as well as time for questions and answers.

Sara Isenberg (http://saraisenberg.com) is a web consultant and project manager who helps clients plan and manage web, social media, and email marketing projects. Karen Kefauver (http://karenkefauver.com) is a journalist and social media pro. For more information: http://saraisenberg.com/classes/

 

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I Won an Award Today

by Sara Isenberg on February 3, 2012

in Sara Isenberg,SBDC

Sara Isenberg wins SBDC TAP awardAs you may know, I’m a consulting technology advisor with SBDC TAP. SBDC = Small Business Development Center. TAP = Technology Advisory Program (and sometimes Technology Adoption Program) which runs out of the Silicon Valley SBDC. SBDC has centers all over the Northern California region. TAP serves all of these centers in the region.

I attended the regional meeting today in Berkeley for all of the center directors and advisors in NorCal. When it came time for awards, much to my surprise — I mean, really, I was not expecting this — I received an award for “Excellence in Economic Impact Performance 2011.” Wooot! Apparently I had the highest percentage of clients in TAP that had positive economic performance. That’s nice to know. I’m pleased and proud.

Aside, the best part of the day was that I got to meet so many of the business advisors and directors that I’ve worked with by email and phone for the last four years.

From the Silicon Valley SBDC website:

We’re dedicated to the success of entrepreneurs in the Greater Silicon Valley Area, which includes Santa Clara and San Mateo Counties.

The Silicon Valley Small Business Development Center offers a wide variety of services for present and potential small business owners. Our services include no-charge expert consulting, low-cost training, information resources, events and seminars. All consulting services are confidential and free of charge.

For Santa Cruz folks, our local center is Central Coast SBDC, located at Cabrillo College.

 

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The Winter-Spring City of Santa Cruz Parks & Recreation catalog arrived today! Get ready to start 2012 with information and inspiration about Marketing, Website planning, and Social Media. In January and February 2012 I’m teaching (and co-teaching) three classes with two of my favorite collaborators, Kathryn Gorges and Karen Kefauver.

If you receive the paper catalog, our classes are listed on page 34. You can also view our classes online here. All will be held at NextSpace, 101 Cooper Street, downtown Santa Cruz.

Online registration opens on Tuesday, January 3 at 8am. Here are the steps to find our classes online (or register by calling the Parks & Rec office at 831-420-5270 Monday-Thursday).

>> Click on the right side blue box “Register NOW with instaReg”
>> Click on “Register for Programs”
>> Click on the left side “Special Interest”
>> Click on “Show Courses” under each of the following class titles:

  • ABC’s of Your Marketing Makeover, Tuesday, January 31, 6:30-9:30pm, $79.
  • ABC’s of Planning Your New or Revamped Website, Tuesday, February 7, 6:30-9:30 pm, $79.
  • ABC’s of Integrating Social Media with your Website, Tuesday, February 21, 6:30-9:30 pm, $79.

Read the class descriptions here. If you have any questions, contact me here.

 

Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting <= Visit & click “LIKE”
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg
About.me: http://about.me/saraisenberg

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Have you heard of the new MakersFactory in Santa Cruz? If not, you will soon.

MakersFactory is a new educational maker space in downtown Santa Cruz, CA, where students of all ages will learn and use exciting new technology for 3D printing, modeling, animation, and robotics.

I’ve been helping MakersFactory get started and can say there’s a lot of buzz and excitement, validated by the 70+ attendees at last Friday’s first ever MakersFactory Meetup.

What is MakersFactory bringing to Santa Cruz?

  1. Workshops, classes, courses all about 3D printing, modeling, animation, and robotics.
  2. Lots of cutting edge equipment.
  3. A brick and mortar workspace opening in November at 877 Cedar Street, Santa Cruz, CA 95060.
  4. A community of makers, geeks, students, hobbyists, kids, parents, and other folks who are interested in this new technology.

For more about MakersFactory in Santa Cruz:

 

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Here are some great resources with tips and hints on blogging for business.

  • How to Improve Your Blog – A collection of 110 informative tips from a wide variety of bloggers. Some of my favorites include:
    • Resist the Urge to Overplug — make it more than self-promotion.
    • Short Attention Spans Rule — keep it short.
    • Gimme News I Can Use.
  • Six Reasons Every Brand Should Blog — From Huffington Post blogger, Paula Berg:
    • “Despite the evidence in favor of blogging, with the rise of Twitter and Facebook, many brands are reluctant to blog. While blogs can be a lot of work, they provide a foundation for information on the web and an owned platform for your social business.”
    • Brand Identity: A blog provides a low-cost, long-term venue to continuously bring your brand to life.
    • Search Engine Optimization (SEO): A blog provides an informative resources for anyone seeking information about you or issues related to your brand.
    • Control the Message: A blog provides you with a platform to accurately tell the important brand stories.
    • Social Media Home Base: A blog provides a long-term home for content than can be continually accessed and pushed through other social and traditional channels.
    • Lead generation: A blog can help grow your business
    • Analytics: Blog analytics can help you perfect your online communication strategies and improve ROI.
  • Good Blogging Etiquette for Guest Posting Hopefuls — from Tutorial Blog:
    • “As bloggers, wanna-be writers and hopeful freelancers, we hear, probably on a daily basis, just how important guest blogging is. We know we should be guest blogging which means we know we should be actively seeking out new blogs and new sites as potential homes for our precious content.”
    • Sugar & Spice & Everything Nice — add your own kick and spunk.
    • Make the Host Blogger’s Job as Easy as You Possibly Can
    • Be Yourself, But Try to Fit In Too
    • Don’t Be a Stranger – don’t just blog and vanish.

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Thanks for attending my June 21, 2011 class Before You Hire Your Web Designer or Web Developer. [If it's before the class date, you'll find class registration info here.]

Here are some helpful resources for anybody planning a website from scratch or an update to an existing website.

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Two great 1-evening classes coming up June 14 and 21. Register online at City of Santa Cruz Parks & Rec or call 831-420-5270. http://www.cityofsantacruz.com/index.aspx?page=540

  1. Get the Best Online “Local Search” Results! Tue, June 14, 6:30-9:30pm at NextSpace. $68 for one evening class. #14476
  2. Before You Hire Your Web Designer or Developer! Tue, June 21, 6:30-9:30pm at NextSpace. $68 for one evening class. #14475

Details:

Get the Best Online “Local Search” Results! Tue June 14, 6:30-9:30pm at NextSpace, #14476 w/ Kathy Long.

Gone are the days of Yellow Page ads. Now everyone is searching online for local businesses. This class is designed for local businesses serving local clientele. Come learn how to position your local business above the competition in Google, and get an intro to other tools available. You’ll learn how to: Create and optimize your Google, Yahoo, Bing, and Facebook Place accounts so that you rise to the top; Show up in searches for multiple cities; Optimize your website so that Google Places favors you: Get an introduction to online marketing options available for local businesses such as Groupon, Facebook Deals, Google Burst, and mobile marketing. Kathy Long, local search expert will be our special guest instructor. Kathy’s passion is working with local businesses, getting them to #1 on Google. Visit http://katandmouse.com. Co-instructor Sara Isenberg helps clients plan and manage web, email marketing, and social media projects. Visit http://saraisenberg.com.

Register online or call 831-420-5270:

https://online.activenetwork.com/SCInstaReg/Activities/ActivitiesCourseDetails.asp?aid=1028&cid=15132


Before You Hire Your Web Designer or Developer! Tue June 21, 6:30-9:30pm, at NextSpace, #14475.

We will explore how to get ready effectively for a website overhaul or new website-before you hire your web designer or developer. Topics include: design, brand, voice, navigation, information architecture, content, Content Management Systems (CMS), Search Engine Optimization (SEO), how to select a web designer/developer, and more. Instructor Sara Isenberg is a web consultant and project manager who helps clients plan and manage web, email marketing, and social media projects. Visit http://saraisenberg.com.

Register online or call 831-420-5270:

https://online.activenetwork.com/SCInstaReg/Activities/ActivitiesCourseDetails.asp?aid=1030&cid=15131

Questions? Contact me!

Sara

Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg

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[This started out as a Facebook note with friends. There was such a great response/conversation, that I decided to turn it into a blog post. If we're personally -- not just via my business Page -- connected on Facebook, you can view the conversation there.] [Updated July 19, 2011, January 7, 2012]

I cannot tell you how many times in the last several years I’ve been asked to volunteer (that is, work for free) to do things that I get paid to do as a professional consultant. This includes speaking, presenting, organizing, organizing speakers, organizing presenters, planning, brainstorming, teaching, pulling meetings together, posting, tweeting, sharing resources information, finding web designers, and otherwise connecting people.

Honestly, when I’m asked to volunteer or “let’s have lunch while I pick your brain,” my first gut response is that I’m flattered. But, considering that I don’t have a full time salary (or a rich spouse) I’m limited as to how much I can volunteer in my “free” time, and how much I want to give up my free time for something that’s not a high priority for me. The line between professional, volunteer, and personal time is completely blurry. Actually, there is no line. It’s all one pot of time.

Sometimes I say yes to a request because I think it will bring me professional opportunities or connections. Other times I say yes in anticipation of personal satisfaction. I’m happy to chat with friends with whom I have a relationship that’s close enough such that I would turn to them for their expertise. Indeed, the most likely reason I’ll say yes is simply so I can hang out with interesting people. Regardless, I’m starting to feel some frustration or resentment.

Note: I’m not talking about situations where the request is for something where everybodyis a volunteer, such as at my son’s school, for TEDx, or for a fundraiser. I’m not talking about a question or conversation that takes place when I’m already doing something with the person who is asking, social or otherwise. I don’t mind if it’s a friend or colleague who would help me in exchange. However, it boggles my mind how often solidly employed people (from the chamber, UCSC, Cabrillo, etc), or business people who stand to benefit financially from my input, think sufficient compensation for my spending hours talking, preparing, presenting is “You’ll make all sorts of great connections that might lead to new clients for you.” That is, it’s ok that I work for free on something that’s for the benefit of THEIR business’s bottom line. Would you ask your attorney to lunch so you can pick their brain about legal stuff? Not unless they’re your best friend. Would you expect the masseuse at Esalen to work for free because it would be a great way to meet people who’d become clients?

So, recently, when I received what I *think* is another request to give my professional services away for free, and it took me waaaaay too long to compose a — what might have been an appropriate — response, I found solace in these articles (blog posts, see below). These writers have done a fine job in articulating my growing frustration. I’ll still volunteer from time to time but I’m getting more ornery about it.

And, if we were friends before you asked, I still want to be friends after I say no.

Anybody out there have any stories about this happening to you? How did you handle it without hurting the relationship? Do you have any thoughts or recommendations on how to raise awareness of this?

Thanks!
Sara

Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg

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