Category Archives: Sara Isenberg

8 Tips on How to Ask a Busy Person for Some of Their Time!

By Sara Isenberg Sara Isenberg Web Consulting & Project Management January 5, 2017 [Note: Article originally published on LinkedIn: 8 Tips on How to Ask a Busy Person for Some of Their Time!] Background I wear two professional hats. First, I am the Founder, Publisher, and Editor-in-chief of Santa Cruz Tech Beat. Santa Cruz Tech Beat is […]

Catching up? Introducing the Santa Cruz Tech Ecosystem

[Updated 2/14/14] December 3, 2013 was an exciting day. Santa Cruz Tech Beat turned a corner. Although Tech Beat, founded in July, has contained a new Feature section with original content articles over the last few weeks, I’m particularly proud of Digest #20 (December 3, 2013). Along with a great introduction to Isentio, a local bio-med company that has […]

How to Respond to Customers Who Complain on Social Media [with Infographic]

When I work with clients who are relatively unfamiliar with how businesses can use social media to expand their reach, one of the most common reasons they give to avoid using social media for their business is that they’re worried about how to respond if somebody were to post something negative about their business online […]

A day in the life: More Promoting the Santa Cruz Tech Ecosystem (Part 2 of 2)

This is PART 2 of 2. Read PART 1 here: A day in the life: Promoting the Santa Cruz Tech Culture. Remember the 3 page CLV insert I mentioned in my previous blog post called “A day in the life: Promoting the Santa Cruz Tech Culture”? I wrote that insert for the Chamber’s Community Leadership […]

Register now: 6 Ways to Make your Next Website the Best Ever – Sept 24, 2013, 4-7pm

6 Ways to Make your Next Website the Best Ever! Santa Cruz Park & Rec class #16776, $79 Tuesday, September 24, 2013, 4pm-7pm NextSpace, 101 Cooper Street, Santa Cruz, CA 95060 Register now: online, or by phone at 831-420-5270, or in person at City of Santa Cruz Parks & Rec, 323 Church St., Santa Cruz, […]

Top 9 Business & Professional Books that I Recommend

Here’s my current list of favorite business/professional books that I recommend over and over again: Worthless, Impossible and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value, by Daniel Isenberg. The Rise of the Naked Economy: How to Benefit from the Changing Workplace, by Ryan Coonerty and Jeremy Neuner. Starting a Tech Business: A Practical Guide […]

Daniel Isenberg’s Worthless, Impossible, and Stupid book

I’m pleased and proud as my brother, Daniel Isenberg, launches his new book this week. [What follows is a shameless plug but I also think Dan has written a timely, interesting, and relevant book.] Dan’s book, Worthless, Impossible, and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value by Daniel Isenberg, is fresh off Harvard Business Review Press […]