Category Archives: Santa Cruz

Santa Cruz Tech Scene’s Big Bang

Santa Cruz becoming hot spot for tech: Locals to gather for TechRaising by Tanya Lewis, The Santa Cruz Sentinel, 3/30/2012 Read full Sentinel article here: Forgive me but although the article went to press on March 30, I didn’t read it until yesterday when someone pointed out (by tagging me in Facebook) that I’m […]

Sara Isenberg & Karen Kefauver team up to teach

Web & Social Media Consultants, Sara Isenberg & Karen Kefauver, team up to teach “ABC’s of Integrating Social Media with your Website“ Class: ABC’s of Integrating Social Media with your Website When: Tuesday, February 21, 2012, 6:30-9:30 PM Where: NextSpace, 101 Cooper Street, Santa Cruz REGISTER NOW at City of Santa Cruz Parks & Recreation, […]

ABC’s of Marketing, Web Planning, and Social Media in 2012

The Winter-Spring City of Santa Cruz Parks & Recreation catalog arrived today! Get ready to start 2012 with information and inspiration about Marketing, Website planning, and Social Media. In January and February 2012 I’m teaching (and co-teaching) three classes with two of my favorite collaborators, Kathryn Gorges and Karen Kefauver. If you receive the paper catalog, our classes […]

Welcome to Santa Cruz MakersFactory!

Have you heard of the new MakersFactory in Santa Cruz? If not, you will soon. MakersFactory is a new educational maker space in downtown Santa Cruz, CA, where students of all ages will learn and use exciting new technology for 3D printing, modeling, animation, and robotics. I’ve been helping MakersFactory get started and can say […]

TEDx Santa Cruz – Ideas worth seeking out

Lately I’ve disappeared into the dark hole of non-blogging. Facebook and Twitter haven’t been much of a focus for me, either. Even if your life (professional, social, or otherwise) revolves around social media, it’s good to take a break. I’ve taken such a break from “myself” — blogging, tweeting, posting only minimally — but have […]

Two classes in June: Local Search & Before You Hire Your Web Designer

Two great 1-evening classes coming up June 14 and 21. Register online at City of Santa Cruz Parks & Rec or call 831-420-5270. Get the Best Online “Local Search” Results! Tue, June 14, 6:30-9:30pm at NextSpace. $68 for one evening class. #14476 Before You Hire Your Web Designer or Developer! Tue, June 21, 6:30-9:30pm […]

Freelancers are slutty, but so are you by Shane Perlman

Hot off the press — Here’s another great new presentation from Shane Perlman,, called Freelancers are slutty, but so are you: Strategies for the successful managment of independent contractors. [In November, I posted a blog entry of another great presentation by Shane about managing distributed teams called Leading Without Seeing — Managing a Distributed Team.] […]

Leading Without Seeing — Managing a Distributed Team

Shane Perlman, of, shares his presentation on managing distributed teams. This presentation has both substance and sizzle! Shane hit this one out of the park! I look forward to seeing him present this in person in Santa Cruz at some point. Leading Without Seeing: managing distributed teams View more presentations from Shane Pearlman.

Build a Blog or Website with, view presentation

Thank you for attending the Santa Cruz Parks & Rec class Build a Free Blog or Website with – For Beginners on October 12, 2010. 1. My presentation is available for viewing or downloading here: MyPresi-Oct12-2010 [PDF] 2. I’ll be teaching How to Prepare for Your Website Overhaul (or New Website) on Tuesday, January 25, […]