Category Archives: Santa Cruz

8 Tips on How to Ask a Busy Person for Some of Their Time!

By Sara Isenberg Sara Isenberg Web Consulting & Project Management January 5, 2017 [Note: Article originally published on LinkedIn: 8 Tips on How to Ask a Busy Person for Some of Their Time!] Background I wear two professional hats. First, I am the Founder, Publisher, and Editor-in-chief of Santa Cruz Tech Beat. Santa Cruz Tech Beat is […]

Catching up? Introducing the Santa Cruz Tech Ecosystem

[Updated 2/14/14] December 3, 2013 was an exciting day. Santa Cruz Tech Beat turned a corner. Although Tech Beat, founded in July, has contained a new Feature section with original content articles over the last few weeks, I’m particularly proud of Digest #20 (December 3, 2013). Along with a great introduction to Isentio, a local bio-med company that has […]

A day in the life: More Promoting the Santa Cruz Tech Ecosystem (Part 2 of 2)

This is PART 2 of 2. Read PART 1 here: A day in the life: Promoting the Santa Cruz Tech Culture. Remember the 3 page CLV insert I mentioned in my previous blog post called “A day in the life: Promoting the Santa Cruz Tech Culture”? I wrote that insert for the Chamber’s Community Leadership […]

A day in the life: Promoting the Santa Cruz Tech Culture (Part 1 of 2)

This is PART 1 of 2. Read PART 2 here: A day in the life: More promoting the Santa Cruz Tech Ecosystem. Whew. October 17, 2013, was rich with tech ecosystem community activities in Santa Cruz, CA! 1. SVBJ Silicon Valley Business Journal’s Santa Cruz insert The Silicon Valley Business Journal’s 16 page insert — Santa Cruz: […]

Register now: 6 Ways to Make your Next Website the Best Ever – Sept 24, 2013, 4-7pm

6 Ways to Make your Next Website the Best Ever! Santa Cruz Park & Rec class #16776, $79 Tuesday, September 24, 2013, 4pm-7pm NextSpace, 101 Cooper Street, Santa Cruz, CA 95060 Register now: online, or by phone at 831-420-5270, or in person at City of Santa Cruz Parks & Rec, 323 Church St., Santa Cruz, […]

Six Essential Pages — Website Basics 101

Do you know which essential pages your business website should have? This presentation gives an overview of the SIX essential pages that your website — any business website — should have. This presentation covers best practices and conventions about these pages:what are they, why should you have them, and what should be on them. Here’s the […]

Less Hostess, More Sushi? (Wisdom from Alex Cowan)

  I appreciated Alex Cowan’s recent blog post called “Less Hostess, More Sushi. In this post, Cowan discusses providing more content for freelancers, so I took note. The post presents six ideas — he calls them “Freelancing Products” — that leverage Design Thinking, and Lean Startup. He writes that the six ideas are “highly a) sellable b) […]