Category Archives: Project Management

Top 9 Business & Professional Books that I Recommend

Here’s my current list of favorite business/professional books that I recommend over and over again: Worthless, Impossible and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value, by Daniel Isenberg. The Rise of the Naked Economy: How to Benefit from the Changing Workplace, by Ryan Coonerty and Jeremy Neuner. Starting a Tech Business: A Practical Guide […]

Reviewing a new client’s “online stuff”

Today I had a very satisfying initial strategy meeting with a new client. After we met, I realized that the meeting typified what I love to do best: Helping a business client review their online stuff, and discuss plans, best practices, and strategies to improve it. What’s online stuff, and what does that mean, anyway? […]

Before You Hire Your Web Designer or Developer

Thanks for attending my June 21, 2011 class Before You Hire Your Web Designer or Web Developer. [If it’s before the class date, you’ll find class registration info here.] Here are some helpful resources for anybody planning a website from scratch or an update to an existing website. My collection of Best Resources Before you […]

Two classes in June: Local Search & Before You Hire Your Web Designer

Two great 1-evening classes coming up June 14 and 21. Register online at City of Santa Cruz Parks & Rec or call 831-420-5270. Get the Best Online “Local Search” Results! Tue, June 14, 6:30-9:30pm at NextSpace. $68 for one evening class. #14476 Before You Hire Your Web Designer or Developer! Tue, June 21, 6:30-9:30pm […]

How to Prepare for Your Website Overhaul or New Website

Thank you for attending my Santa Cruz Parks & Rec class How to Prepare for Your Website Overhaul or New Website on January 25, 2011. My presentation is available for viewing or downloading here: Download Presentation [PDF] Upcoming Classes: Expand Your Reach with Soclal Media (with co-instructor Karen Kefauver) on Feb 1, 2011 ABCs of SEO […]

Freelancers are slutty, but so are you by Shane Perlman

Hot off the press — Here’s another great new presentation from Shane Perlman,, called Freelancers are slutty, but so are you: Strategies for the successful managment of independent contractors. [In November, I posted a blog entry of another great presentation by Shane about managing distributed teams called Leading Without Seeing — Managing a Distributed Team.] […]

Leading Without Seeing — Managing a Distributed Team

Shane Perlman, of, shares his presentation on managing distributed teams. This presentation has both substance and sizzle! Shane hit this one out of the park! I look forward to seeing him present this in person in Santa Cruz at some point. Leading Without Seeing: managing distributed teams View more presentations from Shane Pearlman.

Blog, Facebook, Tweet

I admit to not having blogged very much lately, and when I ponder why — aside from the holiday break — I think it’s because it’s often easier to simply post quick information to my Facebook (business/fan) page.  So if you’re looking for tidbits, tips, and news, check out: Ironically, clients often ask me […]