NextSpace

Two things to know today…

There are two news items about the Santa Cruz TECH scene out today:

1. An NPR Marketplace NATIONAL broadcast:
Sick of the commute, Santa Cruz tries own tech hub

But the local tech ecosystem is growing.

Close to 100 people showed up to a recent weeknight tech meet-up downtown, sponsored by the Santa Cruz Office of Economic Development. “Five years ago, we really had to beg to get people here,” says Doug Erickson, a regular on the Santa Cruz tech scene.

Afterwards, commuters fill out a survey designed to find out what it would take to make them stay in Santa Cruz. “What percentage of your current compensation would a Santa cruz opportunity have to come up with to get you to forgo your commute?” one question asks.

The man behind the survey is venture capitalist Bud Colligan. He’s lived in Santa Cruz for 18 years, but he didn’t always invest here. In December, Colligan started a group called the Central Coast Angels with 20 Silicon Valley veterans who live in Santa Cruz.

“It’s people from Google, Symantec, Apple, Palm,” Colligan says. “At our first meeting, we had a discussion, of, well, ‘Should we also do angel investments over the hill?’ And my response was, ‘You know, there’s a thousand angels over the hill. That’s not somewhere where we’re gonna have a dramatic impact.’ Here, we could have a dramatic impact.”

Listen to or read the full broadcast here.

2. A great article in today’s Good Times Santa Cruz:
Approaching Critical Mass — Is 2014 the year Santa Cruz lands on the tech map?

Just as the modern computer evolved from the massive, lone calculating machines of days past into a network of sleek, interconnected devices, so too has the tech sector of Santa Cruz County developed from a few large companies (think: Borland, Plantronics, and Santa Cruz Operation) into a sprawling web of freelancers, startups, and beyond.

“It seemed like it shifted suddenly,” says Sara Isenberg, publisher of the online tech digest SantaCruzTechBeat.com. “It seemed to me like there was a big bang of tech that wasn’t just based on big companies.”

Isenberg points to 2008 as a turning point thanks to the foundation of shared coworking offices like NextSpace and, later, Cruzioworks, and the emergence of groups and events that served as binding agents for techies in the county, including Santa Cruz Geeks (which is now mostly inactive), Santa Cruz New Tech Meetup, and TechRaising.

Read the full article here.

 

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6 Ways to Make your Next Website the Best Ever!

  • Register now: online, or by phone at 831-420-5270, or in person at City of Santa Cruz Parks & Rec, 323 Church St., Santa Cruz, CA 95060.
  • Description: Planning a new website? Learn some basics before you spend money on a web developer, or before you do it yourself. We’ll start with an overview of 3 concepts: usability, design, content. Then we’ll discuss 6 essential web pages. We’ll also explore 6 questions to ask yourself that will help inform your design, brand, voice, content, and more. Finally, we’ll review a comprehensive checklist to prepare for your online presence. There will be plenty of time for Q&A. Instructor Sara Isenberg is a web consultant & project manager who helps clients plan & manage web, social media, and email marketing projects. 

 

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Can Santa Cruz grow into a tech hub?

Read this trilogy by Xconomy’s Wade Roush. Kudos to Wade for diving in and telling our story, with all of the nuances, blemishes, and challenges.

 

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Web & Social Media Consultants, Sara Isenberg & Karen Kefauver, team up to teach “ABC’s of Integrating Social Media with your Website

Many small businesses are harnessing the power of social networks like Facebook, Twitter, LinkedIn or blogging to promote their businesses. These social networks can help drive current and new customers to websites – but only if the social networks and the website are properly integrated. Learn how to do this in a class with two Santa Cruz consultants and social media experts.

Sara Isenberg and Karen Kefauver will provide the tools to help connect business’ websites – where core products and services are explained – with social media networks through a discussion of best practices and concrete tips as well as time for questions and answers.

Sara Isenberg (http://saraisenberg.com) is a web consultant and project manager who helps clients plan and manage web, social media, and email marketing projects. Karen Kefauver (http://karenkefauver.com) is a journalist and social media pro. For more information: http://saraisenberg.com/classes/

 

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The Winter-Spring City of Santa Cruz Parks & Recreation catalog arrived today! Get ready to start 2012 with information and inspiration about Marketing, Website planning, and Social Media. In January and February 2012 I’m teaching (and co-teaching) three classes with two of my favorite collaborators, Kathryn Gorges and Karen Kefauver.

If you receive the paper catalog, our classes are listed on page 34. You can also view our classes online here. All will be held at NextSpace, 101 Cooper Street, downtown Santa Cruz.

Online registration opens on Tuesday, January 3 at 8am. Here are the steps to find our classes online (or register by calling the Parks & Rec office at 831-420-5270 Monday-Thursday).

>> Click on the right side blue box “Register NOW with instaReg”
>> Click on “Register for Programs”
>> Click on the left side “Special Interest”
>> Click on “Show Courses” under each of the following class titles:

  • ABC’s of Your Marketing Makeover, Tuesday, January 31, 6:30-9:30pm, $79.
  • ABC’s of Planning Your New or Revamped Website, Tuesday, February 7, 6:30-9:30 pm, $79.
  • ABC’s of Integrating Social Media with your Website, Tuesday, February 21, 6:30-9:30 pm, $79.

Read the class descriptions here. If you have any questions, contact me here.

 

Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting <= Visit & click “LIKE”
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg
About.me: http://about.me/saraisenberg

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Two great 1-evening classes coming up June 14 and 21. Register online at City of Santa Cruz Parks & Rec or call 831-420-5270. http://www.cityofsantacruz.com/index.aspx?page=540

  1. Get the Best Online “Local Search” Results! Tue, June 14, 6:30-9:30pm at NextSpace. $68 for one evening class. #14476
  2. Before You Hire Your Web Designer or Developer! Tue, June 21, 6:30-9:30pm at NextSpace. $68 for one evening class. #14475

Details:

Get the Best Online “Local Search” Results! Tue June 14, 6:30-9:30pm at NextSpace, #14476 w/ Kathy Long.

Gone are the days of Yellow Page ads. Now everyone is searching online for local businesses. This class is designed for local businesses serving local clientele. Come learn how to position your local business above the competition in Google, and get an intro to other tools available. You’ll learn how to: Create and optimize your Google, Yahoo, Bing, and Facebook Place accounts so that you rise to the top; Show up in searches for multiple cities; Optimize your website so that Google Places favors you: Get an introduction to online marketing options available for local businesses such as Groupon, Facebook Deals, Google Burst, and mobile marketing. Kathy Long, local search expert will be our special guest instructor. Kathy’s passion is working with local businesses, getting them to #1 on Google. Visit http://katandmouse.com. Co-instructor Sara Isenberg helps clients plan and manage web, email marketing, and social media projects. Visit http://saraisenberg.com.

Register online or call 831-420-5270:

https://online.activenetwork.com/SCInstaReg/Activities/ActivitiesCourseDetails.asp?aid=1028&cid=15132


Before You Hire Your Web Designer or Developer! Tue June 21, 6:30-9:30pm, at NextSpace, #14475.

We will explore how to get ready effectively for a website overhaul or new website-before you hire your web designer or developer. Topics include: design, brand, voice, navigation, information architecture, content, Content Management Systems (CMS), Search Engine Optimization (SEO), how to select a web designer/developer, and more. Instructor Sara Isenberg is a web consultant and project manager who helps clients plan and manage web, email marketing, and social media projects. Visit http://saraisenberg.com.

Register online or call 831-420-5270:

https://online.activenetwork.com/SCInstaReg/Activities/ActivitiesCourseDetails.asp?aid=1030&cid=15131

Questions? Contact me!

Sara

Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg

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Thank you for attending the Santa Cruz Parks & Rec class Build a Free Blog or Website with WordPress.com – For Beginners on October 12, 2010.

1. My presentation is available for viewing or downloading here:
MyPresi-Oct12-2010 [PDF]

2. I’ll be teaching How to Prepare for Your Website Overhaul (or New Website) on Tuesday, January 25, 2011.

3. I’ll be teaching Expand Your Reach with Social Media (with co-instructor Karen Kefauver) on Tuesday, February 1, 2011.

4. I’ll be teaching ABCs of SEO — Basics of Search Engine Optimization (with co-instructor, SEO expert, Steve Penny) on Tuesday, February 15, 2011.

5. I’ll be teaching this class – Build a Free Blog or Website with WordPress.com – For Beginners — again on Tuesday, March 1, 2011.

All of my upcoming classes will be listed on this page. Links will be provided when Santa Cruz Parks & Rec is ready for registration:
http://saraisenberg.com/upcoming-classes/

Thanks!
Sara
Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg

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There are some great events coming up in Santa Cruz this week, Oct 2-6, 2010:

  1. Freelance Camp Santa Cruz is this Saturday, October 2, 2010 It’s a one-day unconference on how to run a better freelance or small service business.  Learn more about Freelance Camps in general here: http://freelancecamp.org/ and Register for THIS Santa Cruz camp here: http://freelancecampsc2010.eventbrite.com/
  2. What’s Next Lectures is Tuesday, October 5th 7 PM at the Rio Theater in downtown Santa Cruz.  This event will feature Reed Hastings, CEO of Netflix, and Sarah Lacy, award-winning author and columnist for TechCrunch. Details http://whatsnextlectures.com/.  Purchase tickets here: http://researchanddevelopment.eventbrite.com/
  3. Santa Cruz New Tech Meetup is Wednesday, October 6th at 6:30 PM. Details are here: http://www.meetup.com/santacruznewtech/calendar/14772126/

See you there!

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Thanks for attending the Santa Cruz Parks & Rec class Expand Your Reach With Social Media on September 28, 2010!

“Excellent class that covered alot in a short amount of time. Thanks Sara and Karen!  This should be a required coarse for anyone starting or managing a small business!”
Maggie Ann Johnson Barr

1. My presentation is available for viewing or downloading here:
MyPresi-Sept28-2010 [PDF]

2. Karen’s presentation will be posted here:
http://socialmediawithkaren.blogspot.com

3. If you’re interested in registering for my Build a Blog or Website with WordPress.com class on October 12, 2010, 6:30 PM – 9:30 PM, register at Santa Cruz Parks & Rec.

4. Karen and I will co-teach Expand Your Reach with Social Media again on Tuesday, February 1, 2011, 6:30 pm – 9:30 pm. Tell your friends and colleagues. As soon as the registration is available, I’ll post a link — on my Facebook Page, under => Events.

5. I also plan to teach the Build a Blog or Website with WordPress.com again on Tuesday, March 1, 2011, 6:30 pm – 9:30 pm. (Not to confuse you but I may rename it Intro to WordPress.com for Free Website or Blog.) As soon as the registration is available, I’ll post a link — on my Facebook Page, under => Events.

Thanks!
Sara
Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg

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10/2/2010 Update:
►►►Read about the upcoming classes that I’m teaching!

Time to register! I am teaching two classes for Santa Cruz Parks and Recreation:

1. Expand Your Reach with Social Media (co-teaching with Karen Kefauver)
Tuesday, September 28, 6:30-9:30 PM at NextSpace, 101 Cooper St., Santa Cruz
We will explore how to use social media for promotion. The focus will be on the most popular tools, including Facebook, LinkedIn, Twitter, and blogging. You’ll learn how to better promote your website and how to increase your online presence even if you don’t have a website. The class is for beginners and will focus on Social Media basics for businesses, nonprofits, freelancers and entrepreneurs.

Register at Santa Cruz Parks & Recreation:
http://www2.ci.santa-cruz.ca.us/instareg/Activities/ActivitiesDetails.asp?ProcessWait=N&aid=986

2. Build a Blog or Website with WordPress
Tuesday, October 12, 6:30-9:30 PM at NextSpace, 101 Cooper St., Santa Cruz
We will explore blogging for beginners, including:
* Why blog, anyway?
* Using blogging to bring visibility to your business or nonprofit.
* What if I’m not really a writer?
* Create an easy-to-use, simple, free blog or website.
Class includes a live demonstration showing how to set up your own blog or website at WordPress.com.

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