Category Archives: Facebook

How to Respond to Customers Who Complain on Social Media [with Infographic]

When I work with clients who are relatively unfamiliar with how businesses can use social media to expand their reach, one of the most common reasons they give to avoid using social media for their business is that they’re worried about how to respond if somebody were to post something negative about their business online […]

SBA webinar – Social Media: Helping You Get Started

Looking for a free 1-hour video webinar on social media? Here’s a good one from SBA (U.S. Small Business Association). This video webinar is targeted to the small business owner who doesn’t know much about social media. [For more information and context, see below the video box.] The U.S. Small Business Administration and the W20 Group, […]

Reviewing a new client’s “online stuff”

Today I had a very satisfying initial strategy meeting with a new client. After we met, I realized that the meeting typified what I love to do best: Helping a business client review their online stuff, and discuss plans, best practices, and strategies to improve it. What’s online stuff, and what does that mean, anyway? […]

Everybody’s got one: my blog post about Facebook’s New Page Layout

Yesterday (2/10/2011), Facebook introduced a major set of changes to the Facebook Page layout. Everybody’s blogging about it so here’s mine. Rather than reinvent, here’s my collect of other worthy blog posts to read if you want to learn about this new change. The essential update (for me) is that, whereas before I could post […]

Stop Marketing. Start Engaging. Social Media for Business.

Here’s a well-done stand-alone slide presentation — perfect for Social Media newbies and as an overview/review for anybody who cares about social media and business. [This presentation is at the top of Slideshare’s list of most popular presentations. For more on that, see http://www.slideshare.net/rashmi/slideshare-zeitgeist-2010.] Social Media for Business View more presentations from Presentation Advisors.

Best Resources to Review Before you Design (or Redesign) your Small Business Website

As a web consultant and SBDC Technology Advisor, one of my services is to provide web audits for small business clients. A web audit consists of a thorough website review including review of first impression, design, navigation, usability, content, SEO, etc. I’m always on the lookout for articles to share with clients. [Updated January 21, 2011, […]