Here’s a well-done stand-alone slide presentation — perfect for Social Media newbies and as an overview/review for anybody who cares about social media and business.
Tagged as:
slideshare,
social media for business
by Sara Isenberg on December 13, 2010
in Articles,Books,Design,Facebook,Sara Isenberg,SEO,Social Media,Training,Twitter,Web Consulting,Web Development
As a web consultant and SBDC Technology Advisor, one of my services is to provide web audits for small business clients. A web audit consists of a thorough website review including review of first impression, design, navigation, usability, content, SEO, etc. I’m always on the lookout for articles to share with clients. [Updated January 21, 2011, February 8, 2011]
Here’s my recent collection of Best Resources to Review before You Design (or Redesign) Your Small Business Website:
- I heartily recommend these two excellent books as an easy way to learn and/or review some of the basics of web design and web content:
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- Here’s my collection of Best SEO Search Engine Optimization Resources: http://saraisenberg.com/2010/10/16/best-seo-resources/
- Here’s my collection of Great Social Media Resources — LinkedIn, Facebook, Twtiter, Blogging: http://saraisenberg.com/2010/07/22/social-media-resources-linkedin-facebook-twitter-blogging/
- 8 Best-Practices for Small Business Websites (DIYthemes):
http://diythemes.com/thesis/best-practices-small-business-websites/
- What Does Web Design Say About Your Small Business? (Mashable): http://mashable.com/2010/12/13/small-business-web-design/
- 10 Questions You Should Ask Your Web Designer to Get Tangible Results (DIYthemes): http://diythemes.com/thesis/web-design-results/
- The Anatomy of a Perfect Landing Page (Formstack):
http://www.formstack.com/the-anatomy-of-a-perfect-landing-page
- How to Choose – And Hire – a Web Designer (DIYthemes): http://diythemes.com/thesis/how-to-hire-a-web-designer/
- Building an Online Marketing Plan: http://blog.hotdesign.com/2011/01/building-an-online-marketing-plan/
- The Benefits of Wireframing a Design (SixRevisions): http://sixrevisions.com/user-interface/wireframing-benefits/
- (I’ll keep adding resources so check back later.)
Tagged as:
wireframes
As you may know, I’m a Technology Advisor at the Silicon Valley SBDC TAP program. TAP serves the SBDC offices for the Northern California Region. Over the last 2-3 years, I’ve completed 70+ web audits for SBDC clients. Business and Technology advising services are free to SBDC clients!
A Web Site Audit is a strategic review of your company’s Web Site to ensure that it supports your company’s marketing and/or e-commerce activities.
TAP has recently added a new package called a Social Networking Strategy Review.
The Social Networking Strategy Review is a strategic review of your company’s use of Social Media for these most popular Social Media platforms:
- LinkedIn
- Facebook
- Twitter
- Blogging
The Social Networking Strategy Review will result in a written report that contains a review of your current LinkedIn, Facebook, Twitter, and blogging online presence, and will include recommendations and tips for improvement. The report will also contain general information on Best Practices, and for those who don’t already have accounts, detailed instructions on how to set up your accounts so you can get started.
If this sounds like something you’d be interested in, please contact your nearest SBDC office.
Tagged as:
SBDC,
Silicon Valley,
Small Business Development Center,
TAP
[Note: Scroll down to see the great list of resources/links. Originally posted June 15, 2010. Updated with more resources July 22, 2010. Updated again on December 22, 2010, January 5, 2011, January 14, 2011, February 7, 2011, February 22, 2011, May 17, 2011.]
One of the things I do as a consultant is technology advising with the Silicon Valley Technology Advisory Program (aka TAP). TAP is a program that is part of the Silicon Valley SBDC (Small Business Development Center).
From the Silicon Valley SBDC website:
We’re dedicated to the success of entrepreneurs in the Greater Silicon Valley Area, which includes Santa Clara and San Mateo Counties.
The Silicon Valley Small Business Development Center offers a wide variety of services for present and potential small business owners. Our services include no-charge expert consulting, low-cost training, information resources, events and seminars. All consulting services are confidential and free of charge.
I’ve been a Technology Advisor with the Silicon Valley SBDC TAP for two years. Most often what I do is review (“audit”) websites of TAP clients — they’re usually owners of small businesses — and create a written report with recommendations for improvement, and then we discuss the recommendations. I review a wide range of websites!
Recently I’ve been working on creating a Social Media Report with a collection of resources that will help Silicon Valley SBDC TAP clients learn more about Social Media. Note: It’s for Social Media newbies! One of the Appendices that I’ve recently created is chock full of great links for people getting started on Social Media, so I’ve decided to share it here. Here you go!
Social Media Resources (general)
LinkedIn Resources
Facebook Resources
Twitter Resources
Blogging Resources
Tagged as:
Best Practices for Blogging,
Best Practices for Facebook,
Best Practices for LinkedIn,
Best Practices for Social Media,
Blogging,
Facebook,
Facebook privacy settings,
linkedin,
SBDC,
Small Business Development Center,
Social Media Resources,
TAP,
Technology Advisory Program,
Twitter
Yesterday (2/10/2011), Facebook introduced a major set of changes to the Facebook Page layout. Everybody’s blogging about it so here’s mine. Rather than reinvent, here’s my collect of other worthy blog posts to read if you want to learn about this new change. The essential update (for me) is that, whereas before I could post on other Pages just as my individual profile self, now I (a Page owner) can post as my Page’s identity. It’s a bit schitzy getting used to it. As soon as we all do, Facebook will probably introduce another change.
Sara Isenberg
Sara Isenberg
Sara Isenberg
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