Category Archives: Events

A day in the life: Promoting the Santa Cruz Tech Culture (Part 1 of 2)

This is PART 1 of 2. Read PART 2 here: A day in the life: More promoting the Santa Cruz Tech Ecosystem. Whew. October 17, 2013, was rich with tech ecosystem community activities in Santa Cruz, CA! 1. SVBJ Silicon Valley Business Journal’s Santa Cruz insert The Silicon Valley Business Journal’s 16 page insert — Santa Cruz: […]

Six Essential Pages — Website Basics 101

Do you know which essential pages your business website should have? This presentation gives an overview of the SIX essential pages that your website — any business website — should have. This presentation covers best practices and conventions about these pages:what are they, why should you have them, and what should be on them. Here’s the […]

ABC’s of Marketing, Web Planning, and Social Media in 2012

The Winter-Spring City of Santa Cruz Parks & Recreation catalog arrived today! Get ready to start 2012 with information and inspiration about Marketing, Website planning, and Social Media. In January and February 2012 I’m teaching (and co-teaching) three classes with two of my favorite collaborators, Kathryn Gorges and Karen Kefauver. If you receive the paper catalog, our classes […]

Welcome to Santa Cruz MakersFactory!

Have you heard of the new MakersFactory in Santa Cruz? If not, you will soon. MakersFactory is a new educational maker space in downtown Santa Cruz, CA, where students of all ages will learn and use exciting new technology for 3D printing, modeling, animation, and robotics. I’ve been helping MakersFactory get started and can say […]

TEDx Santa Cruz – Ideas worth seeking out

Lately I’ve disappeared into the dark hole of non-blogging. Facebook and Twitter haven’t been much of a focus for me, either. Even if your life (professional, social, or otherwise) revolves around social media, it’s good to take a break. I’ve taken such a break from “myself” — blogging, tweeting, posting only minimally — but have […]

Two classes in June: Local Search & Before You Hire Your Web Designer

Two great 1-evening classes coming up June 14 and 21. Register online at City of Santa Cruz Parks & Rec or call 831-420-5270. Get the Best Online “Local Search” Results! Tue, June 14, 6:30-9:30pm at NextSpace. $68 for one evening class. #14476 Before You Hire Your Web Designer or Developer! Tue, June 21, 6:30-9:30pm […]

Social Media Marketing Workshop for Dental Practices

I’m pleased to let you know I’ll be teaching a 3-Part live webcast series called “Social Media Marketing Workshop for Dental Practices” February 14-16, 2011. There will be a 1 hour webcast each day. Here’s the blurb from ElevationRG: February 14 – 16, 2011 • 3-Part Live Webcast Series 60 minute sessions • 10am PT/1pm ET We […]

Build a Blog or Website with, view presentation

Thank you for attending the Santa Cruz Parks & Rec class Build a Free Blog or Website with – For Beginners on October 12, 2010. 1. My presentation is available for viewing or downloading here: MyPresi-Oct12-2010 [PDF] 2. I’ll be teaching How to Prepare for Your Website Overhaul (or New Website) on Tuesday, January 25, […]

Great Events Coming Up in Santa Cruz Oct 2-6, 2010

There are some great events coming up in Santa Cruz this week, Oct 2-6, 2010: Freelance Camp Santa Cruz is this Saturday, October 2, 2010 It’s a one-day unconference on how to run a better freelance or small service business.  Learn more about Freelance Camps in general here: and Register for THIS Santa Cruz camp […]

Expand Your Reach With Social Media, View Presentation

Thanks for attending the Santa Cruz Parks & Rec class Expand Your Reach With Social Media on September 28, 2010! “Excellent class that covered alot in a short amount of time. Thanks Sara and Karen!  This should be a required coarse for anyone starting or managing a small business!” Maggie Ann Johnson Barr 1. My […]