From the category archives:

Entrepreneurship

Have you heard of the new MakersFactory in Santa Cruz? If not, you will soon.

MakersFactory is a new educational maker space in downtown Santa Cruz, CA, where students of all ages will learn and use exciting new technology for 3D printing, modeling, animation, and robotics.

I’ve been helping MakersFactory get started and can say there’s a lot of buzz and excitement, validated by the 70+ attendees at last Friday’s first ever MakersFactory Meetup.

What is MakersFactory bringing to Santa Cruz?

  1. Workshops, classes, courses all about 3D printing, modeling, animation, and robotics.
  2. Lots of cutting edge equipment.
  3. A brick and mortar workspace opening in November at 877 Cedar Street, Santa Cruz, CA 95060.
  4. A community of makers, geeks, students, hobbyists, kids, parents, and other folks who are interested in this new technology.

For more about MakersFactory in Santa Cruz:

 

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Lately I’ve disappeared into the dark hole of non-blogging. Facebook and Twitter haven’t been much of a focus for me, either. Even if your life (professional, social, or otherwise) revolves around social media, it’s good to take a break. I’ve taken such a break from “myself” — blogging, tweeting, posting only minimally — but have continued to be active with social media both for clients and in my volunteer endeavors. Recently I’ve been tweeting and posting (Facebook) for TEDx Santa Cruz. Amazingly, this event is coming up in just a few days: June 11, 2011. As a first time in Santa Cruz event, the organizing committee has been and is excited, nervous, thrilled, amazed, and sometimes overwhelmed. We just got some great local press in this morning’s Santa Cruz Sentinel. The speaker lineup is great. Tickets are selling like hotcakes, so get yours soon! I hope to see you there!

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[This started out as a Facebook note with friends. There was such a great response/conversation, that I decided to turn it into a blog post. If we're personally -- not just via my business Page -- connected on Facebook, you can view the conversation there.] [Updated July 19, 2011, January 7, 2012]

I cannot tell you how many times in the last several years I’ve been asked to volunteer (that is, work for free) to do things that I get paid to do as a professional consultant. This includes speaking, presenting, organizing, organizing speakers, organizing presenters, planning, brainstorming, teaching, pulling meetings together, posting, tweeting, sharing resources information, finding web designers, and otherwise connecting people.

Honestly, when I’m asked to volunteer or “let’s have lunch while I pick your brain,” my first gut response is that I’m flattered. But, considering that I don’t have a full time salary (or a rich spouse) I’m limited as to how much I can volunteer in my “free” time, and how much I want to give up my free time for something that’s not a high priority for me. The line between professional, volunteer, and personal time is completely blurry. Actually, there is no line. It’s all one pot of time.

Sometimes I say yes to a request because I think it will bring me professional opportunities or connections. Other times I say yes in anticipation of personal satisfaction. I’m happy to chat with friends with whom I have a relationship that’s close enough such that I would turn to them for their expertise. Indeed, the most likely reason I’ll say yes is simply so I can hang out with interesting people. Regardless, I’m starting to feel some frustration or resentment.

Note: I’m not talking about situations where the request is for something where everybodyis a volunteer, such as at my son’s school, for TEDx, or for a fundraiser. I’m not talking about a question or conversation that takes place when I’m already doing something with the person who is asking, social or otherwise. I don’t mind if it’s a friend or colleague who would help me in exchange. However, it boggles my mind how often solidly employed people (from the chamber, UCSC, Cabrillo, etc), or business people who stand to benefit financially from my input, think sufficient compensation for my spending hours talking, preparing, presenting is “You’ll make all sorts of great connections that might lead to new clients for you.” That is, it’s ok that I work for free on something that’s for the benefit of THEIR business’s bottom line. Would you ask your attorney to lunch so you can pick their brain about legal stuff? Not unless they’re your best friend. Would you expect the masseuse at Esalen to work for free because it would be a great way to meet people who’d become clients?

So, recently, when I received what I *think* is another request to give my professional services away for free, and it took me waaaaay too long to compose a — what might have been an appropriate — response, I found solace in these articles (blog posts, see below). These writers have done a fine job in articulating my growing frustration. I’ll still volunteer from time to time but I’m getting more ornery about it.

And, if we were friends before you asked, I still want to be friends after I say no.

Anybody out there have any stories about this happening to you? How did you handle it without hurting the relationship? Do you have any thoughts or recommendations on how to raise awareness of this?

Thanks!
Sara

Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg

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Hot off the press — Here’s another great new presentation from Shane Perlman,  http://shaneandpeter.com, called Freelancers are slutty, but so are you: Strategies for the successful managment of independent contractors.

[In November, I posted a blog entry of another great presentation by Shane about managing distributed teams called Leading Without Seeing — Managing a Distributed Team.]

Here’s the latest from Shane:


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Shane Perlman, of http://shaneandpeter.com, shares his presentation on managing distributed teams. This presentation has both substance and sizzle! Shane hit this one out of the park! I look forward to seeing him present this in person in Santa Cruz at some point.

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NextSpace Santa Cruz

I spent the day at Freelance Camp PRO at NextSpace in San Francisco yesterday. It’s 24 hours later and I still have the buzz.

For those that don’t know:

Freelance Camp is a place to discuss and explore the different approaches to running a successful freelance business / service company. We have based our events on the Barcamp format, which is a network of user generated participatory events whose content is fully provided by the participants. Anyone with something to contribute or with the desire to learn is welcome and invited to join.

Was it worth the time? Yes. Why?

  • It felt like an historic event — first <something> at NextSpace SF — and we were there!
  • I enjoyed getting to know my NextSpace Santa Cruz comrades more than I already did, in a relaxed atmosphere, both in the carpool and in the camp. During a typical workday, I’m usually rushing or optimizing or focused. It was fun to be at this event without my laptop (I left that at home on purpose) and without my work so I could focus on people, topics, and reflect on work, not do work.
  • I enjoyed that there were two kinds of people in the room: those I recognized and those I didn’t. I felt like I belonged — to my Santa Cruz NextSpace tribe, that is, those I recognized. Thanks for being there Eric, Jorie, Mike, Iris, Jermy (new name from Mike), other Sara, Shane, Peter, Chris, Chris, Vania, Pat, Paul, and others. I’m forgetting some names.
  • It was great to meet the BarCamp newbies and see their eyes light up seeing the whole camp in process. These were strangers from SF and I recalled how pivotal the first Freelance Camp in Santa Cruz was for our community. Actually, that was historic.
  • It was interesting to hear about other freelancers’ struggles and successes, tips and hints, wisdom. I’m sure I learned something, or several things, but mostly I felt inspired and grateful and entertained.
  • Great freebies. That’s S.W.A.G. Not, Schwag.
  • Yummy lunch in the restaurant downstairs.

Looking forward to Freelance Camp Santa Cruz on October 2, 2010!

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Yeah, I finally bought my iPhone yesterday but before I did, I bought the BEST iPhone case .  It’s called a backflip.  It has a kickstand so the iphone stands up by itself. Way cool!

Interestingly enough, I wasn’t looking for this case but saw it advertised on the Santa Cruz New Tech Meetup event page last month, and Pierce Buxton, VP of Business Development, was at the meetup, promoting his great new product.  Way to go Pierce!

Then, today at NextSpace, I happened to meet Ken Kannappan, CEO of Plantronics, and in the process of talking about blue tooth ear pieces, pulled out my new iPhone and got him interested in this case.  I’d love to find out if Plantronics connects with Backflipcase.

Click here to visit www.backflipcase.com

backflip case for iphone

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I proud to say I work at NextSpace in downtown Santa Cruz.  See why it’s so great!

NextSpace: 1 Year of Success in an Economic Downturn from NextSpace Coworking on Vimeo.

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Do you know someone in Santa Cruz that you’d call a trailblazer, an innovator, or whose work or passion inspires you? Santa Cruz NEXT is accepting nominations for the 1st Annual NEXTie Awards.

Submit Your NEXTie Award Nominations!

The NEXTies honor young people in Santa Cruz who are doing amazing things locally or globally. These inspiring individuals could live anywhere, but they choose Santa Cruz to apply their talent and passion. These individuals might include entrepreneurs, artists or volunteers who are leaders in their chosen field and are making an impact on the community or the world. Nominees live or work in Santa Cruz County, are between the ages of 22 and 45, and have an inspiring story to tell.

(*) Jeremy Neuner

Why Jeremy Neuner?

1. Jeremy is one of the co-founders of Nextspace (see http://nextspace.us) a fantabulous co-working space in downtown Santa Cruz that is one year old as of mid-October 2009.

2. Jeremy is a light hearted but incredibly effective leader of the Nextspace organization.  The community respects him.

3. Nextspace is not only vital to the Santa Cruz community, it’s a great place — interesting and fun, feels like the entrepreneurial epicenter of Santa Cruz — for an entrepreneur, or solopreneur, or techie — or anybody else — to work.

4. Jeremy frequently credits the members of Nextspace for its success, rather than claiming that success for himself.  However, much of the environment of Nextspace is due to Jeremy’s style of leadership.  He’s been the right guy at the right time.

5. Many local success stories have come out of NextSpace:

http://nextspace.us/2009/05/nextspace-members-in-the-news/

6. Nextspace puts Santa Cruz on the map (in a good way):

http://nextspace.us/2009/08/more-than-just-surf-city/

7. Nextspace has good connections with UCSC:

http://nextspace.us/2009/06/nextspace-and-ucsc/

8. Want more? Watch this video:

NextSpace: 1 Year of Success in an Economic Downturn

http://vimeo.com/7102787

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This is one of the best and most concise presentations I’ve seen on funding a startup!

Bill Hunt presents Funding Your Startup to the Silicon Valley New Tech Meetup. Bill Hunt has been a founder and/or senior executive in five start-ups in the application management, network security and email deliverability sectors with four of those companies being acquired, the top two for $180 million+ each.

According to Doug Erikson, founder of the Santa Cruz New Tech Meetup: “Bill gave this blazing fast presentation on key points for getting a startup funded. This is the best snapshot I have seen, and a great refresher course.”

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