From the category archives:

Conferences

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Cruzio will be holding their annual Small Business Fair on Thursday, November 13, 2008, 4:30-7:30 pm.
 
The class portion, from 4:30-6 pm, will be on The Secrets of Search Engine Optimization.

For more info and to register, go to:  Small Business Fair 2008

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If you loved Freelance Camp last August, you’ll want to know about SC Public Media Camp (November 14-16, 2008).

Check twitter…. #publicmediacamp for tweets from the conference 

For more information, check out:
http://barcamp.org/PublicMediaCamp

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WITI Summit on Oct 12-15, 2008

by Sara Isenberg on October 10, 2008

in Conferences,Sara Isenberg

 

I’ll be there on Oct 14.  For more info see:

http://www.witi.com/center/conferences/2008/siliconvalley/

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Today’s Women’s Leadership Forum has some GREAT speakers.  I totally impressed with Karen Orton!  Yow, what a resource!  For more on these four speakers, see read on…

 

Laura Lowell

Impact Marketing Group

42 Rules of Marketing

http://www.impact-mg.com

Laura Lowell, author of The 42 Rules of Marketing, and the founder of IMPACT MARKETING GROUP. Laura served as the Director of Worldwide

Consumer Marketing Communications for HEWLETT-PACKARD and has an MBA from UC Berkeley’s Haas School of Business with emphasis on marketing and entrepreneurship. Renowned for her fun, practical approach to improving the quality of your marketing, Laura will speak on 42 Rules of Marketing – what works, what doesn’t and why.

 

Karen Orton

Enterprise Solutions, Lithium Technologies

http://www.lithium.com

Karen Orton, Vice President of Enterprise Solutions for Lithium Technologies. Karen has worked with online communities for more than a decade in her role as a marketing and sales executive for Internet and Hightechnology companies. At Lithium, Karen works with key enterprise customers, advising them on their online community business strategies. She is responsible for many of Lithium’s strategic accounts including Symantec, Lenovo, and MTV (Viacom), Computer Associates and HP. Karen is also an advisor to several Web 2.0 start-ups. She will talk about how Web 2.0 strategies are being used to enable companies to increase brand loyalty, sales, and customer satisfaction at an affordable cost.


Linda Popky

L2M Associates, Inc.

http://www.l2massociates.com/

Linda Popky, the founder and president of L2M ASSOCIATES, INC, a strategic marketing company. Linda works her branding and strategic marketing genius with big companies and small. Her clients include Sun Microsystems, Cisco Systems, and Applied Materials among many others. She is the president of Women in Consulting, a collaborative organization of business professionals in more than 30 consulting specialties. Frequently quoted in the national press, Linda is the author of the recently published book, Marketing Your Career: Positioning, Packaging and Promoting Yourself for Success. She will speak on Planting the Seeds: Why Branding is Key to Building A Successful Business.

 

Kirsten Mangers

WebVisible

http://www.webvisible.com

Kirsten Mangers, the co-founder and CEO of WEBVISIBLE, the leading name in local online advertising. Awarded the prestigious American Electronics Association “2008 Product of the Year”, WebVisible’s technology for localization of online advertising for small to medium sized businesses connects businesses and their local customers. WebVisible’s domestic and international reseller partnerships now include AT&T, British Telecom, American Express, Microsoft Office Live, The New York Times Company, and more than 45 major U.S. newspapers. Kirsten is the former Vice President of Sales for SBC, an internationally renowned industry speaker, and a philanthropist and community leader in Orange County.

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Reminder!  Hey, there are two great events coming up next week:

1. Tuesday, September 23, 2008: the annual All Chambers (in the county) mixer at Chaminade Conference Center, Santa Cruz, 5-7pm.

2. Thursday, September 25, 2008: the annual Women in Business Leadership Forum at Cocoanut Grove, Santa Cruz, 8am-4pm.

See you at both!

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Santa Cruz Women's Leadership Forum

by Sara Isenberg on September 9, 2008

in Conferences,Santa Cruz,Sara Isenberg

The Chamber of Commerce and other local organizations are sponsoring a Women’s Leadership Forum.  This used to be called Women in Business.  To register go to http://www.santacruzchamber.org.

When: Sept 25, 2008, 8am-4:30pm
Where: Coconut Grove

See you there!

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On September 20, Fani Nicheva will be giving a branding workshop called “3 Powerful Ways to Connect With Your Ideal Visual Brand.”  

(From her website…)
Fani Nicheve is co-founder of Big Fish Small Pond, a graphic design and communication strategy company in Santa Cruz. She has corporate and advertising graphic design experience. Before co-founding Bigfish Smallpond Design, her most recent positions include Art Director for Euro RSCG Sofia, Bulgaria and a founder of her own design studio Fani Nicheva Design in 2002.  Spring 2008 marks the beginning of a new venture, The Holistic Brand, which focuses on brand identity building for small businesses.  Her expertise lies both in marketing and design, as her talent for print typography is rooted in the love of language and writing. She holds a Bachelor Degree of Graphic Design and Visual Communications from Emmanuel College in Boston, and has attended the Graphic Design Graduate School of Academy of Art University in San Fransisco.

For more information about Fani and Big Fish Small Pond, see http://www.bfsp.net.

For more information about the branding workshop and to register, go to http://theholisticbrand.com.

***Tell Fani “Sara sent me!”   Better yet, send me email because I plan to be there.

 

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Freelance Camp, Wiki notes

by Sara Isenberg on August 18, 2008

in Conferences,Santa Cruz,Sara Isenberg

The notes from Saturday’s Santa Cruz Freelance Camp are posted:

http://barcamp.pbwiki.com/FreelanceCampSchedule

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A new reason not to commute –

Check out today’s Santa Cruz Sentinel front page article “Startup gives freelancers, entrepreneurs a chance to work in downtown Santa Cruz” about NextSpaceNextSpace is a new downtown co-working space for freelancers, entrepreneurs and home office workers to work and cross paths at the proverbial coffee pot.  Place like this are one of the reasons I love Santa Cruz.  Santa Cruz can also be proud of Santa Cruz Next, the relatively new local organization committed to providing a fun, hip and diverse environment to discuss issues affecting the next generation of our community. 

This is great press is just in time for tomorrow’s Freelance Camp in downtown Santa Cruz.

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I’m very much looking forward to SC FREELANCE CAMP – August 16, 2008.
The buzz has been so great, I think think the registration is now closed, but hopefully there will be more events like this coming to Santa Cruz: 

http://www.freelancecamp.org
http://barcamp.org/Freelance+Camp
http://upcoming.yahoo.com/event/710228

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