Category Archives: Books

Top 9 Business & Professional Books that I Recommend

Here’s my current list of favorite business/professional books that I recommend over and over again: Worthless, Impossible and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value, by Daniel Isenberg. The Rise of the Naked Economy: How to Benefit from the Changing Workplace, by Ryan Coonerty and Jeremy Neuner. Starting a Tech Business: A Practical Guide […]

Daniel Isenberg’s Worthless, Impossible, and Stupid book

I’m pleased and proud as my brother, Daniel Isenberg, launches his new book this week. [What follows is a shameless plug but I also think Dan has written a timely, interesting, and relevant book.] Dan’s book, Worthless, Impossible, and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value by Daniel Isenberg, is fresh off Harvard Business Review Press […]

Less Hostess, More Sushi? (Wisdom from Alex Cowan)

  I appreciated Alex Cowan’s recent blog post called “Less Hostess, More Sushi. In this post, Cowan discusses providing more content for freelancers, so I took note. The post presents six ideas — he calls them “Freelancing Products” — that leverage Design Thinking, and Lean Startup. He writes that the six ideas are “highly a) sellable b) […]

Social Media and Blogging Resources for Book Authors

[updated 12/31/14] Are you a book author? I’ve worked with a variety of book authors over the years. Fortunately they know how to write. However, they’re not always familiar with the ways that social media and blogging can help them promote their book. Here are some informative links that have been sitting in my inbox […]

Best Resources to Review Before you Design (or Redesign) your Small Business Website

As a web consultant and SBDC Technology Advisor, one of my services is to provide web audits for small business clients. A web audit consists of a thorough website review including review of first impression, design, navigation, usability, content, SEO, etc. I’m always on the lookout for articles to share with clients. [Updated January 21, 2011, […]

What I Wish I Knew When I Was Twenty, Tina Seelig, April 29, 2009

April 29, 2009, 7-9 PM, at NextSpace, Santa Cruz NextSpace, Bookshop Santa Cruz, Santa Cruz Geeks and Girls in Tech are proud to bring Prof. Tina Seelig, Executive Director, Stanford Technology Ventures Program and acclaimed author to NextSpace for a reading and signing of her latest book: WHAT I WISH I KNEW WHEN I WAS TWENTY: A […]