Blogging

Thank you for attending Santa Cruz Parks & Rec class Intro to WordPress.com for Free Website or Blog on March 1, 2011.

My presentation is available here:
Download Presentation [PDF]

My Upcoming Classes are listed here:
http://saraisenberg.com/upcoming-classes/

Here are some great Blogging and WordPress resources:

Thanks!
Sara

Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg

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Another cool infographic. From SocialCast. The Hectic Schedule of a Social Media Manager.

Socialcast-Infographic-The Hectic Schedule of a Social Media Manager

Infographic from Socialcast

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Here’s a cool infographic from Mashable and Postling showing how small businesses are using social media to engage:

Postling-Infographic-for-Mashable
Postling-Infographic-for-Mashable

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How to Fail at Blogging and Social Media

by Sara Isenberg on February 8, 2011

in Blogging, Social Media

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Thank you for attending our Santa Cruz Parks & Rec class Expand Your Reach With Social Media on February 1, 2011.

My presentation is available for viewing or downloading here:
Download Presentation [PDF]

Upcoming Classes:

  1. ABCs of SEO – Basics of Search Engine Optimization (with co-instructor, SEO expert, Steve Penny) on Feb 15, 2011.
  2. Build a Free Blog or Website with WordPress.com on March 1, 2011.

Details about the classes and registration, see: http://saraisenberg.com/upcoming-classes/

For more resources, see:

Thanks!
Sara
Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn:
http://linkedin.com/in/saraisenberg
Twitter:
@saraisenberg

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Thank you for attending the Santa Cruz Parks & Rec class Build a Free Blog or Website with WordPress.com – For Beginners on October 12, 2010.

1. My presentation is available for viewing or downloading here:
MyPresi-Oct12-2010 [PDF]

2. I’ll be teaching How to Prepare for Your Website Overhaul (or New Website) on Tuesday, January 25, 2011.

3. I’ll be teaching Expand Your Reach with Social Media (with co-instructor Karen Kefauver) on Tuesday, February 1, 2011.

4. I’ll be teaching ABCs of SEO — Basics of Search Engine Optimization (with co-instructor, SEO expert, Steve Penny) on Tuesday, February 15, 2011.

5. I’ll be teaching this class – Build a Free Blog or Website with WordPress.com – For Beginners — again on Tuesday, March 1, 2011.

All of my upcoming classes will be listed on this page. Links will be provided when Santa Cruz Parks & Rec is ready for registration:
http://saraisenberg.com/upcoming-classes/

Thanks!
Sara
Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg

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10/2/2010 Update:
►►►Read about the upcoming classes that I’m teaching!

Time to register! I am teaching two classes for Santa Cruz Parks and Recreation:

1. Expand Your Reach with Social Media (co-teaching with Karen Kefauver)
Tuesday, September 28, 6:30-9:30 PM at NextSpace, 101 Cooper St., Santa Cruz
We will explore how to use social media for promotion. The focus will be on the most popular tools, including Facebook, LinkedIn, Twitter, and blogging. You’ll learn how to better promote your website and how to increase your online presence even if you don’t have a website. The class is for beginners and will focus on Social Media basics for businesses, nonprofits, freelancers and entrepreneurs.

Register at Santa Cruz Parks & Recreation:
http://www2.ci.santa-cruz.ca.us/instareg/Activities/ActivitiesDetails.asp?ProcessWait=N&aid=986

2. Build a Blog or Website with WordPress
Tuesday, October 12, 6:30-9:30 PM at NextSpace, 101 Cooper St., Santa Cruz
We will explore blogging for beginners, including:
* Why blog, anyway?
* Using blogging to bring visibility to your business or nonprofit.
* What if I’m not really a writer?
* Create an easy-to-use, simple, free blog or website.
Class includes a live demonstration showing how to set up your own blog or website at WordPress.com.

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As you may know, I’m a Technology Advisor at the Silicon Valley SBDC TAP program. TAP serves the SBDC offices for the Northern California Region. Over the last 2-3 years, I’ve completed 70+ web audits for SBDC clients. Business and Technology advising services are free to SBDC clients!

A Web Site Audit is a strategic review of your company’s Web Site to ensure that it supports your company’s marketing and/or e-commerce activities.

TAP has recently added a new package called a Social Networking Strategy Review.

The Social Networking Strategy Review is a strategic review of your company’s use of Social Media for these most popular Social Media platforms:

  • LinkedIn
  • Facebook
  • Twitter
  • Blogging

The Social Networking Strategy Review will result in a written report that contains a review of your current LinkedIn, Facebook, Twitter, and blogging online presence, and will include recommendations and tips for improvement. The report will also contain general information on Best Practices, and for those who don’t already have accounts, detailed instructions on how to set up your accounts so you can get started.

If this sounds like something you’d be interested in, please contact your nearest SBDC office.

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[Note: Scroll down to see the great list of resources/links. Originally posted June 15, 2010. Updated with more resources July 22, 2010. Updated again on December 22, 2010, January 5, 2011, January 14, 2011, February 7, 2011, February 22, 2011, May 17, 2011.]

One of the things I do as a consultant is technology advising with the Silicon Valley Technology Advisory Program (aka TAP). TAP is a program that is part of the Silicon Valley SBDC (Small Business Development Center).

From the Silicon Valley SBDC website:

We’re dedicated to the success of entrepreneurs in the Greater Silicon Valley Area, which includes Santa Clara and San Mateo Counties.

The Silicon Valley Small Business Development Center offers a wide variety of services for present and potential small business owners. Our services include no-charge expert consulting, low-cost training, information resources, events and seminars. All consulting services are confidential and free of charge.

I’ve been a Technology Advisor with the Silicon Valley SBDC TAP for two years. Most often what I do is review (“audit”) websites of TAP clients — they’re usually owners of small businesses — and create a written report with recommendations for improvement, and then we discuss the recommendations. I review a wide range of websites!

Recently I’ve been working on creating a Social Media Report with a collection of resources that will help Silicon Valley SBDC TAP clients learn more about Social Media. Note: It’s for Social Media newbies! One of the Appendices that I’ve recently created is chock full of great links for people getting started on Social Media, so I’ve decided to share it here. Here you go!

Social Media Resources (general)

LinkedIn Resources

Facebook Resources

Twitter Resources

Blogging Resources

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Codex has GREAT online information to help you get started with WordPress.

First stop, go to their New to WordPress – Where to Start page at:
http://codex.wordpress.org/New_To_WordPress_-_Where_to_Start

Codex provides this Four Step Plan to help WordPress newbies get started:

  • Step One – Read
  • Step Two – Make a Plan
  • Step Three – Install WordPress
  • Step Four – Set Up WordPress

Next stop, check out their Getting Started with WordPress page at:
http://codex.wordpress.org/Getting_Started_with_WordPress

Here you’ll find many articles about:

  • Installation
  • Installation Troubleshooting and Help
  • Posting in WordPress
  • WordPress for Beginners
  • File and Plugin Management
  • WordPress Support Forum, which includes FAQ.

Next stop, take a look at their page called: WordPress Lessons at
http://codex.wordpress.org/WordPress_Lessons

Here you’ll find dozens of articles within these sections:

  • WordPress for Beginners
  • Designing Your WordPress Site
  • Template Files
  • Features and Functions
  • Website Development

Best of Luck! For more WordPress related resources and information, see other WordPress related blog posts from my blog here: http://saraisenberg.com/category/wordpress/.

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