Category Archives: Blogging

What’s Web Equity and How’s Yours?

One of my coolest new discoveries recently is this infographic to the right about Web Equity — Owning Your Digital Presence, courtesy of Mike Blumenthal. (Click on image to enlarge, click again to enlarge more.) In one infographic, you can see an overview of many basics that contribute to your strong online marketing and search engine […]

Less Hostess, More Sushi? (Wisdom from Alex Cowan)

  I appreciated Alex Cowan’s recent blog post called “Less Hostess, More Sushi. In this post, Cowan discusses providing more content for freelancers, so I took note. The post presents six ideas — he calls them “Freelancing Products” — that leverage Design Thinking, and Lean Startup. He writes that the six ideas are “highly a) sellable b) […]

Reviewing a new client’s “online stuff”

Today I had a very satisfying initial strategy meeting with a new client. After we met, I realized that the meeting typified what I love to do best: Helping a business client review their online stuff, and discuss plans, best practices, and strategies to improve it. What’s online stuff, and what does that mean, anyway? […]

Social Media and Blogging Resources for Book Authors

[updated 12/31/14] Are you a book author? I’ve worked with a variety of book authors over the years. Fortunately they know how to write. However, they’re not always familiar with the ways that social media and blogging can help them promote their book. Here are some informative links that have been sitting in my inbox […]

5 Super Resources for Small Business Owner Who Wants a Great Website!

Here are 5  (6, actually) Super Resources for the Small Business Owner Who Wants a Great Website! [June 15, 2011 update: added #6!] I’m gearing up for my June 14 and June 21 classes. I want to make sure I let you know about these articles and tools: 1. “Get in the d@mn stroller!” and […]

Opening Pandora’s Brain: Volunteering, Brain-Picking, and Working For Free

Read this before you ask to pick my brain! [NOTE 1: March 8, 2011: This started out as a Facebook note with friends. There was such a great response/conversation, that I decided to turn it into a blog post. [NOTE 2: Originally posted March 8, 2011. Updated July 19, 2011, January 7, 2012, October 18, 2013, January […]