In a recent meeting, one of my small business clients asked me (with a very skeptical look on his face but he was genuinely curious) “Why should we blog, what’s the value?” I gave him the 1 minute response (content, engagement, landing page, low cost, social media, save time sharing info, SEO, etc.) but decided to follow up and provide more articles for him on the topic. It took 30 seconds to find the articles, 2-3 minutes to compose the email to him, 5-7 minutes to create this blog post. As a result, I have a single URL landing page which holds all of the information in one place so that next time somebody asks, I can simply send them to this one blog post. If you’re a visual person, see the graphic at the bottom of this post.

Each person or small business may have their own reason to blog, but the simplicity of capturing information so that it’s easy to share again and again is one of the main reasons I blog. That, and SEO! So…
Why should a small business blog, anyway?
What a Blog Can Do For Your Small Business:
http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm
Why Blog:
http://reneearpin.com/why-blog/
Six Reasons Why Small Businesses Should Blog Now:
http://www.womensleadershipexchange.com/index.php?pagename=resourceinfo&resourcekey=290
15 Reasons Why Small Businesses Should Blog:
http://www.indrashishghosh.com/smallbusinessblogging/
Why Small Businesses Should Blog More:
http://www.nikkipilkington.com/internet-marketing-articles/internet-marketing-article-the-benefits-why-small-businesses-should-blog-more/
What a Blog Can Do For Your Small Business:
http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm
Why Small Business Should Blog:
http://kevinekmark.com/why-small-business-should-blog/
Why You should Blog for Your Small Business:
http://wpmu.org/why-you-should-blog-for-your-small-business/
Why SMBs Should Get Serious About Guest Blogging:
http://smallbiztrends.com/2012/04/why-smbs-should-get-serious-about-guest-blogging.html
Want to read more about this topic?:
http://bit.ly/IGlauk
Would you rather a view a graphic than read?
Click on image to expand (this is beyond blogging for business, it’s blogging in general):
{ 2 comments }


I cannot tell you how many times in the last several years I’ve been asked to volunteer (that is, work for free) to do things that I get paid to do as a professional consultant. This includes speaking, presenting, organizing, organizing speakers, organizing presenters, planning, brainstorming, teaching, pulling meetings together, posting, tweeting, sharing resources information, finding web designers, and otherwise connecting people.


Sara Isenberg
Sara Isenberg
Sara Isenberg
Subscribe Via RSS to receive Blog updates.