Category Archives: Articles

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8 Tips on How to Ask a Busy Person for Some of Their Time!

By Sara Isenberg Sara Isenberg Web Consulting & Project Management January 5, 2017 [Note: Article originally published on LinkedIn: 8 Tips on How to Ask a Busy Person for Some of Their Time!] Background I wear two professional hats. First, I am the Founder, Publisher, and Editor-in-chief of Santa Cruz Tech Beat. Santa Cruz Tech Beat is […]

A day in the life: Promoting the Santa Cruz Tech Culture (Part 1 of 2)

This is PART 1 of 2. Read PART 2 here: A day in the life: More promoting the Santa Cruz Tech Ecosystem. Whew. October 17, 2013, was rich with tech ecosystem community activities in Santa Cruz, CA! 1. SVBJ Silicon Valley Business Journal’s Santa Cruz insert The Silicon Valley Business Journal’s 16 page insert — Santa Cruz: […]

Daniel Isenberg’s Worthless, Impossible, and Stupid book

I’m pleased and proud as my brother, Daniel Isenberg, launches his new book this week. [What follows is a shameless plug but I also think Dan has written a timely, interesting, and relevant book.] Dan’s book, Worthless, Impossible, and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value by Daniel Isenberg, is fresh off Harvard Business Review Press […]

What’s Web Equity and How’s Yours?

One of my coolest new discoveries recently is this infographic to the right about Web Equity — Owning Your Digital Presence, courtesy of Mike Blumenthal. (Click on image to enlarge, click again to enlarge more.) In one infographic, you can see an overview of many basics that contribute to your strong online marketing and search engine […]

Less Hostess, More Sushi? (Wisdom from Alex Cowan)

  I appreciated Alex Cowan’s recent blog post called “Less Hostess, More Sushi. In this post, Cowan discusses providing more content for freelancers, so I took note. The post presents six ideas — he calls them “Freelancing Products” — that leverage Design Thinking, and Lean Startup. He writes that the six ideas are “highly a) sellable b) […]