Lately I’ve disappeared into the dark hole of non-blogging. Facebook and Twitter haven’t been much of a focus for me, either. Even if your life (professional, social, or otherwise) revolves around social media, it’s good to take a break. I’ve taken such a break from “myself” — blogging, tweeting, posting only minimally — but have continued to be active with social media both for clients and in my volunteer endeavors. Recently I’ve been tweeting and posting (Facebook) for TEDx Santa Cruz. Amazingly, this event is coming up in just a few days: June 11, 2011. As a first time in Santa Cruz event, the organizing committee has been and is excited, nervous, thrilled, amazed, and sometimes overwhelmed. We just got some great local press in this morning’s Santa Cruz Sentinel. The speaker lineup is great. Tickets are selling like hotcakes, so get yours soon! I hope to see you there!

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Here are 5  (6, actually) Super Resources for the Small Business Owner Who Wants a Great Website! [June 15, 2011 update: added #6!]

do it now stickie

I’m gearing up for my June 14 and June 21 classes. I want to make sure I let you know about these articles and tools:

If we can push past the alarming use of profanity against a toddler, there’s something to be gleaned from Mad Mall Mama’s concise call-to-action. The 25-character statement included at least 4 smart components.
This information is intended for very small business owners, like a local landscaper or painter or maybe a daycare establishment. A business that will likely never be able to justify the ROI of hiring a competent and professional SEO. And quite frankly? Likely doesn’t need to.
Here are 5 common web design mistakes you must avoid to create a great user experience and grow your bottom line.
Page Speed Online analyzes the content of a web page, then generates suggestions to make that page faster. Reducing page load times can reduce bounce rates and increase conversion rates.
This is the gold standard tool for keyword research.
From Outspoken Media: Hello. I’m a potential new customer and I just landed on your Web site for the very first time. I’m taking a look around and I think I may like what you’re offering. In fact, your services/that pair of shoes/that quirky owl necklace are exactly what I’ve been waiting for. But, as a new customer, before I take the plunge, I have some questions. Things I need to know or at least would like to know before I commit to doing business with you.”

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Two great 1-evening classes coming up June 14 and 21. Register online at City of Santa Cruz Parks & Rec or call 831-420-5270. http://www.cityofsantacruz.com/index.aspx?page=540

  1. Get the Best Online “Local Search” Results! Tue, June 14, 6:30-9:30pm at NextSpace. $68 for one evening class. #14476
  2. Before You Hire Your Web Designer or Developer! Tue, June 21, 6:30-9:30pm at NextSpace. $68 for one evening class. #14475

Details:

Get the Best Online “Local Search” Results! Tue June 14, 6:30-9:30pm at NextSpace, #14476 w/ Kathy Long.

Gone are the days of Yellow Page ads. Now everyone is searching online for local businesses. This class is designed for local businesses serving local clientele. Come learn how to position your local business above the competition in Google, and get an intro to other tools available. You’ll learn how to: Create and optimize your Google, Yahoo, Bing, and Facebook Place accounts so that you rise to the top; Show up in searches for multiple cities; Optimize your website so that Google Places favors you: Get an introduction to online marketing options available for local businesses such as Groupon, Facebook Deals, Google Burst, and mobile marketing. Kathy Long, local search expert will be our special guest instructor. Kathy’s passion is working with local businesses, getting them to #1 on Google. Visit http://katandmouse.com. Co-instructor Sara Isenberg helps clients plan and manage web, email marketing, and social media projects. Visit http://saraisenberg.com.

Register online or call 831-420-5270:

https://online.activenetwork.com/SCInstaReg/Activities/ActivitiesCourseDetails.asp?aid=1028&cid=15132


Before You Hire Your Web Designer or Developer! Tue June 21, 6:30-9:30pm, at NextSpace, #14475.

We will explore how to get ready effectively for a website overhaul or new website-before you hire your web designer or developer. Topics include: design, brand, voice, navigation, information architecture, content, Content Management Systems (CMS), Search Engine Optimization (SEO), how to select a web designer/developer, and more. Instructor Sara Isenberg is a web consultant and project manager who helps clients plan and manage web, email marketing, and social media projects. Visit http://saraisenberg.com.

Register online or call 831-420-5270:

https://online.activenetwork.com/SCInstaReg/Activities/ActivitiesCourseDetails.asp?aid=1030&cid=15131

Questions? Contact me!

Sara

Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg

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[This started out as a Facebook note with friends. There was such a great response/conversation, that I decided to turn it into a blog post. If we're personally -- not just via my business Page -- connected on Facebook, you can view the conversation there.] [Updated July 19, 2011, January 7, 2012]

I cannot tell you how many times in the last several years I’ve been asked to volunteer (that is, work for free) to do things that I get paid to do as a professional consultant. This includes speaking, presenting, organizing, organizing speakers, organizing presenters, planning, brainstorming, teaching, pulling meetings together, posting, tweeting, sharing resources information, finding web designers, and otherwise connecting people.

Honestly, when I’m asked to volunteer or “let’s have lunch while I pick your brain,” my first gut response is that I’m flattered. But, considering that I don’t have a full time salary (or a rich spouse) I’m limited as to how much I can volunteer in my “free” time, and how much I want to give up my free time for something that’s not a high priority for me. The line between professional, volunteer, and personal time is completely blurry. Actually, there is no line. It’s all one pot of time.

Sometimes I say yes to a request because I think it will bring me professional opportunities or connections. Other times I say yes in anticipation of personal satisfaction. I’m happy to chat with friends with whom I have a relationship that’s close enough such that I would turn to them for their expertise. Indeed, the most likely reason I’ll say yes is simply so I can hang out with interesting people. Regardless, I’m starting to feel some frustration or resentment.

Note: I’m not talking about situations where the request is for something where everybodyis a volunteer, such as at my son’s school, for TEDx, or for a fundraiser. I’m not talking about a question or conversation that takes place when I’m already doing something with the person who is asking, social or otherwise. I don’t mind if it’s a friend or colleague who would help me in exchange. However, it boggles my mind how often solidly employed people (from the chamber, UCSC, Cabrillo, etc), or business people who stand to benefit financially from my input, think sufficient compensation for my spending hours talking, preparing, presenting is “You’ll make all sorts of great connections that might lead to new clients for you.” That is, it’s ok that I work for free on something that’s for the benefit of THEIR business’s bottom line. Would you ask your attorney to lunch so you can pick their brain about legal stuff? Not unless they’re your best friend. Would you expect the masseuse at Esalen to work for free because it would be a great way to meet people who’d become clients?

So, recently, when I received what I *think* is another request to give my professional services away for free, and it took me waaaaay too long to compose a — what might have been an appropriate — response, I found solace in these articles (blog posts, see below). These writers have done a fine job in articulating my growing frustration. I’ll still volunteer from time to time but I’m getting more ornery about it.

And, if we were friends before you asked, I still want to be friends after I say no.

Anybody out there have any stories about this happening to you? How did you handle it without hurting the relationship? Do you have any thoughts or recommendations on how to raise awareness of this?

Thanks!
Sara

Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg

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Thank you for attending Santa Cruz Parks & Rec class Intro to WordPress.com for Free Website or Blog on March 1, 2011.

My presentation is available here:
Download Presentation [PDF]

My Upcoming Classes are listed here:
http://saraisenberg.com/upcoming-classes/

Here are some great Blogging and WordPress resources:

Thanks!
Sara

Website: http://saraisenberg.com
Blog: http://saraisenberg.com/blog
Facebook: http://www.facebook.com/SaraIsenbergConsulting
LinkedIn: http://linkedin.com/in/saraisenberg
Twitter: @saraisenberg

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All about about.me

by Sara Isenberg on February 17, 2011

in Social Media

About.me has a cool and easy to use interface that allows you to quickly build a personal and dynamic splash page that points visitors to your content from around the web. You can sign up for about.me, and create a page very easily. I’ve had a great time playing around with my profile, so I just wanted to share, and they’re recently added a little video introduction to Vimeo.

My about.me splash page is: http://about.me/saraisenberg.

All about about.me from about.me on Vimeo.

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Another cool infographic. From SocialCast. The Hectic Schedule of a Social Media Manager.

Socialcast-Infographic-The Hectic Schedule of a Social Media Manager

Infographic from Socialcast

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Here’s a cool infographic from Mashable and Postling showing how small businesses are using social media to engage:

Postling-Infographic-for-Mashable
Postling-Infographic-for-Mashable

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Yesterday (2/10/2011), Facebook introduced a major set of changes to the Facebook Page layout. Everybody’s blogging about it so here’s mine. Rather than reinvent, here’s my collect of other worthy blog posts to read if you want to learn about this new change. The essential update (for me) is that, whereas before I could post on other Pages just as my individual profile self, now I (a Page owner) can post as my Page’s identity. It’s a bit schitzy getting used to it. As soon as we all do, Facebook will probably introduce another change.

An Upgrade for Pages
http://www.facebook.com/note.php?note_id=10150090729064822&id=10381469571

Facebook Pages Manual
http://www.box.net/shared/9e5jiyl843

Facebook Pages Get A Redesign (PICTURES)
http://www.huffingtonpost.com/2011/02/10/facebook-pages-redesign_n_821635.html

Facebook Launches Pages Redesign
http://mashable.com/2011/02/10/facebook-pages-redesign-2/

What the New Facebook Pages Mean for Users & Owners
http://mashable.com/2011/02/10/what-the-new-facebook-pages-mean-for-users-owners/

Facebook Unifies UI As It Rolls Out New Design For ‘Pages’
http://techcrunch.com/2011/02/10/facebook-unifies-ui-as-it-rolls-out-new-design-for-pages/

New Facebook Features useful for dentist
http://socialmediadentist.com/blog/?p=337

Big Opportunities for Small Businesses in Facebook Pages Redesign
http://socialmediatoday.com/suzannevara/269583/facebook-new-pages-redesign-comprehensive-step-step-guide

Pay Attention to These 7 Facebook Page Changes [Video]
http://socialfresh.com/pay-attention-to-these-7-facebook-page-changes-video/

7 Things To Know About The Facebook Page Changes from Social Fresh on Vimeo.

5 Ways You Can Make the Most of Facebook’s New Page Layout
http://blogs.constantcontact.com/commentary/5-ways-you-can-make-the-most-of-facebooks-new-page-layout/

Will You “Like” These Two Updated Facebook Features? (3/3/11 update):
http://blogs.constantcontact.com/commentary/will-you-like-these-two-updated-facebook-features/

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How to Fail at Blogging and Social Media

by Sara Isenberg on February 8, 2011

in Blogging,Social Media

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