Steve Penny, SEO guru, shares his search engine optimization expertise, in these four tips:

TIP 1. Learn the top 10 SEO reasons website redesigns lose rankings and traffic.

TIP 2. Do KeyWord Research with Google’s Keyword Research Tool

TIP 3. Know about the Google Sandbox.

TIP 4. Spider Check Your Website for Top SEO

TIP 1. Learn the top 10 SEO reasons website redesigns lose rankings and traffic.

Steve strongly suggests that clients and webdevelopers review this article so they have an understanding of how much is involved in this - and that failure to think through one element undoes everything else. He says that this checklist of the top 10 reasons redesigns lose rankings and traffic is a topic he deals with on a daily basis. People don’t realize how much is involved in doing this thoroughly and so don’t get the outcome at the end they were hoping for due to one over-site. You won’t find this checklist of the TOP 10 SEO REASONS WEBSITE REDESIGNS LOSE RANKINGS AND TRAFFIC anywhere this concisely on the Internet. Read more…

TIP 2. Do KeyWord Research with Google’s Keyword Research Tool

The Google keyword research tool is located here. Per Google, in answer to “How do I use the Keyword Tool to get keyword ideas?”

You can search for keyword ideas by entering a keyword related to your business or service or a URL to a page containing content related to your business or service. Or, you can go straight to filtering keyword categories. You can use one or the other or both together; the tool is completely flexible depending on how you’d like to use it. Things to try:

• Click Advanced options to further refine your search, for example, by country, language, or mobile search.
• Select or deselect the keyword match type checkboxes to further refine your search in the main browser pane.
• Click the Columns button above the results table to customize the columns you see within your results data.

Learn more here…

TIP 3. Know about the Google Sandbox

The Sandbox (a.k.a. Sandboxing or the sandbox effect or the Google penalty) is a name given to an observation about the way Google ranks web pages in its …

If you are starting up a new website, it is very important to understand the Google Sandbox for immature domains that have not yet built trust rank.

If you are dealing with existing sites, the ways that site redesigns lose rankings and traffic is far more common than people realize if your web developer doesn’t know and think through all of the ten elements outlined here.

TIP 4. Spider Check Your Website for Top SEO

If you want a website that works for both people and search engine spiders like the GoogleBot, you have to spider check your work. It sounds obvious and simple, but if you don’t spider check your work – how do you know it works? Search engine optimization or SEO is an environment where humans have limited visibility. There is definitely a limit how much human eyeballs alone can see in terms of how the GoogleBot sees your website without actually spider checking your work on Google. Read more…

Tagged as: Steve Penny

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