The U.S. Small Business Administration and the W20 Group, an entrepreneurial ecosystem of digital communications companies, is launching a five-topic social media webinar series to help small businesses leverage and grow their businesses using social media tools such as Facebook, Twitter, YouTube, blogs and mobile marketing. From a 4/18/13 Press Release: Social media is playing a growing and vital role in the success of small businesses growing and creating jobs. It provides the opportunity to build deeper relationships with customers, to increases sales and to reach new markets in a cost-efficient manner. The webinars will help small businesses to develop a comprehensive social media plan that is engaging, effective and that has maximum return on investment. The first social media webinar for small businesses, Introduction to Social Media: Helping You Get Started, will be held on April 24, 2013, at 10:00 a.m. PST. To register for the webinar, visit: https://attendee.gotowebinar.com/register/6526746452209580800. The webinar will highlight topics such as: • What social media is and isn’t; • Why it’s important to get involved; • Demographics on who is using social media; • Best practices; and • Ways to get started. Topics for future webinars in the social media webinar series include: Blogging 101, Creating Content for Facebook, YouTube and Twitter, Identifying and Connecting with your Influencers and Getting Started with Mobile and Location-based Marketing.
Looking for a free 1-hour video webinar on social media? Here’s a good one from SBA (U.S. Small Business Association). This video webinar is targeted to the small business owner who doesn’t know much about social media. [For more information and context, see below the video box.]