One of the reasons I maintain a blog is to share information I find around the web with clients. And to share it in a place where I’ll find it easily again (my blog). With that, I’d like to share a trio of recent posts by Scott Design about Web Analytics. I appreciate the concise and targeted information Scott Design routinely provides.

Are Google Analytics accurate?

There are many different sources for web analytics. You can set up free Google Analytics on your site, you might get analytics from your website or blog host, and you might have paid for an advanced analytics tool. But what happens when they all return different numbers in their reports? Which one is right? Read more »

Accuracy vs. precision in web analytics

When looking at web analytics reports, it’s easy to get sucked in by the numbers and start treating the metrics as precise counts. There is a difference between “accurate” and “precise,” and this difference is particularly useful when working with analytics data. Read more »

The right way to use web analytics

While you can’t get exact numbers from any one analytics program, the data from one program, such as Google Analytics, can be used to do valuable comparisons that can help you gain insights about your visitors, spot patterns and trends, and figure out what is working on your site and what isn’t. Read more »