[updated February 7, 2013] In a recent meeting, one of my small business clients asked me (with a very skeptical look on his face but he was genuinely curious) “Why should we blog, what’s the value?” I gave him the 1 minute response (content, engagement, landing page, low cost, social media, save time sharing info, SEO, etc.) but decided to follow up and provide more articles for him on the topic. It took 30 seconds to find the articles, 2-3 minutes to compose the email to him, 5-7 minutes to create this blog post. As a result, I have a single URL landing page which holds all of the information in one place so that next time somebody asks, I can simply send them to this one blog post. If you’re a visual person, see the graphic at the bottom of this post. Each person or small business may have their own reason to blog, but the simplicity of capturing information so that it’s easy to share again and again is one of the main reasons I blog. That, and SEO!  So…

Why should a small business blog, anyway?

What a Blog Can Do For Your Small Business: http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm Six Reasons Why Small Businesses Should Blog Now: http://www.womensleadershipexchange.com/index.php?pagename=resourceinfo&resourcekey=290 15 Reasons Why Small Businesses Should Blog: http://www.indrashishghosh.com/smallbusinessblogging/ Why Small Businesses Should Blog More: http://www.nikkipilkington.com/internet-marketing-articles/internet-marketing-article-the-benefits-why-small-businesses-should-blog-more/ What a Blog Can Do For Your Small Business: http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm Why Small Business Should Blog: http://kevinekmark.com/why-small-business-should-blog/ Why You should Blog for Your Small Business: http://wpmu.org/why-you-should-blog-for-your-small-business/ Why SMBs Should Get Serious About Guest Blogging: http://smallbiztrends.com/2012/04/why-smbs-should-get-serious-about-guest-blogging.html Want to read more about this topic?: http://bit.ly/IGlauk Small Business Blogging Tips http://www.righthatseo.com/small-business-blogging-tips/

Would you rather a view a graphic than read?

Click on image to expand (this is beyond blogging for business, it’s blogging in general):