Two great 1-evening classes coming up June 14 and 21. Register online at City of Santa Cruz Parks & Rec or call 831-420-5270. http://www.cityofsantacruz.com/index.aspx?page=540
  1. Get the Best Online “Local Search” Results! Tue, June 14, 6:30-9:30pm at NextSpace. $68 for one evening class. #14476
  2. Before You Hire Your Web Designer or Developer! Tue, June 21, 6:30-9:30pm at NextSpace. $68 for one evening class. #14475
Details:
Get the Best Online “Local Search” Results! Tue June 14, 6:30-9:30pm at NextSpace, #14476 w/ Kathy Long.
Gone are the days of Yellow Page ads. Now everyone is searching online for local businesses. This class is designed for local businesses serving local clientele. Come learn how to position your local business above the competition in Google, and get an intro to other tools available. You’ll learn how to: Create and optimize your Google, Yahoo, Bing, and Facebook Place accounts so that you rise to the top; Show up in searches for multiple cities; Optimize your website so that Google Places favors you: Get an introduction to online marketing options available for local businesses such as Groupon, Facebook Deals, Google Burst, and mobile marketing. Kathy Long, local search expert will be our special guest instructor. Kathy’s passion is working with local businesses, getting them to #1 on Google. Visit http://katandmouse.com. Co-instructor Sara Isenberg helps clients plan and manage web, email marketing, and social media projects. Visit http://saraisenberg.com. Register online or call 831-420-5270: https://online.activenetwork.com/SCInstaReg/Activities/ActivitiesCourseDetails.asp?aid=1028&cid=15132
Before You Hire Your Web Designer or Developer! Tue June 21, 6:30-9:30pm, at NextSpace, #14475.
We will explore how to get ready effectively for a website overhaul or new website-before you hire your web designer or developer. Topics include: design, brand, voice, navigation, information architecture, content, Content Management Systems (CMS), Search Engine Optimization (SEO), how to select a web designer/developer, and more. Instructor Sara Isenberg is a web consultant and project manager who helps clients plan and manage web, email marketing, and social media projects. Visit http://saraisenberg.com. Register online or call 831-420-5270: https://online.activenetwork.com/SCInstaReg/Activities/ActivitiesCourseDetails.asp?aid=1030&cid=15131 Questions? Contact me! Sara Website: http://saraisenberg.com Blog: http://saraisenberg.com/blog Facebook: http://www.facebook.com/SaraIsenbergConsulting LinkedIn: http://linkedin.com/in/saraisenberg Twitter: @saraisenberg