Best SEO Search Engine Optimization Resources

by Sara Isenberg on October 16, 2010

in Sara Isenberg, SEO, Training, WordPress

My clients and students are often starting from scratch on SEO and would like to learn more about it, usually the basics. I find myself recommending these online SEO resources frequently. This blog post is for anybody who’d like to learn more about SEO. Here are some of my favorite Search Engine Optimization resources: [updated 1/31/2011, 2/21/2011, 3/14/2011]

Google’s Webmaster SEO Starter Guide
http://googlewebmastercentral.blogspot.com/2009/06/seo-starter-guide-now-available-in-40.html

DIY Part 1: Beginner WordPress SEO: How to Optimize Your Blog Posts
http://diythemes.com/thesis/beginner-wordpress-seo/

DIY Part 2: Beginner WordPress SEO: 9 Ways to Optimize Blogs for Search Engines
http://diythemes.com/thesis/beginner-wordpress-seo-part-2/

Another from DIY: A Beginner’s Guide to Optimizing WordPress Websites (w/ simple guide to optimizing WordPress websites)
http://diythemes.com/thesis/wordpress-website-optimization/

Hubspot’s 9 SEO Insights You Must Follow
http://blog.hubspot.com/blog/tabid/6307/bid/7367/9-SEO-Insights-You-Must-Follow.aspx

25 tips to skyrocket your search engine rankings
http://www.socialmedia.biz/2010/09/15/25-tips-to-skyrocket-your-search-engine-rankings/

SEOmoz
http://www.seomoz.org/blog/the-beginners-checklist-for-learning-seo
http://www.seomoz.org/user_files/SEO_Web_Developer_Cheat_Sheet.pdf
http://guides.seomoz.org/beginners-guide-to-search-engine-optimization
http://www.creativemarcomgroup.com/docs/beg-guide-to-seo.pdf
http://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study

Zdnet SEO Overview (w/ Google Video about SEO basics):
http://m.zdnet.com/blog/seo/how-it-works-what-happens-when-you-search-google/1211

Axandra:
http://www.axandra.com/
http://www.free-seo-news.com/index.php
http://www.axandra.com/free-online-seo-tool/

Bruce Clay:
http://www.bruceclay.com/
http://www.bruceclay.com/web_rank.htm
See BruceClay_SEO_web_rank.pdf and check the site for other documentation.

Bloofusion
http://www.bloofusion.com
http://www.bloofusion.com/resources/white-papers/index.shtml
See seo-for-ecommerce-sites.pdf, web-design-and-seo.pdf,  seo-web-2-0.pdf and check their site for other documentation.

SDForum Marketing SIG:
http://marketingsig.blogspot.com/2010/01/search-engine-optimization-for.html

Outspoken Media:
http://outspokenmedia.com/seo/seo-audit-tool-comparison/

Scott Design:
http://blog.hotdesign.com/2010/11/the-art-and-science-of-seo/

Alameda SBDC Resources:
http://acsbdc.org/business-topics/seo
http://acsbdc.org/business-topics/keyword-advertising

SEO Mistakes That Just Make You Look Dumb (Outspoken Media):
http://outspokenmedia.com/seo/dumb-seo-mistakes/

Not Getting Enough Traffic? Here’s Why… (DIYthemes):
http://diythemes.com/thesis/not-getting-enough-traffic/

The Dirty Little Secrets of Search (New York Times, 2/12/11), what NOT to do:
http://www.nytimes.com/2011/02/13/business/13search.html

HubSpot’s 4 SEO Tips to Instantly Take Advantage of Google Instant Preview:
http://blog.hubspot.com/blog/tabid/6307/bid/7110/4-SEO-Tips-to-Instantly-Take-Advantage-of-Google-Instant-Preview.aspx

Steve Penny, SEO Expert, on Google Places Local Search:
http://www.stevepenny.com/googleplaceslocalseo.html

Google Adwords Keyword Research Tool:
http://tinyurl.com/2w634qo

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