Yesterday I attended the Green Business Camp in Santa Cruz. I love the unconference format but wasn’t sure if I would stay all day. It turns out it was a great event and I was there until the end.
I facilitated a group called “Using Social Media to Promote Your Green Business.” It was well attended and I gave a brain dump presentation about it. Here are the basics:
Why
- Easy way to find your tribe.
- Using Social Media is a marketing Best Practice these days.
- It’s inexpensive.
- You can make the edits and updates yourself.
- It’s an easy way to engage with your community.
- Great for SEO.
- It’s GREEN!
What
- Facebook Pages (for your Business or Organization)
- Blogging
- Youtube
- Email Marketing (eg Constant Contact)
- Google Local Business
- and many more!
To view all of my blog posts about Social Media, go here (and scroll down).
Below are some examples of Facebook Pages for a variety of businesses and organizations. (Note: if you have more than 25 Fans, you can get a vanity URL. Also, here’s some information about Facebook Pages vs Facebook Groups. More here.)
FastPencil:
http://www.facebook.com/FastPencil
Scott Design:
http://www.facebook.com/scottdesign
Bookshop Santa Cruz:
http://www.facebook.com/pages/Santa-Cruz-CA/Bookshop-Santa-Cruz/15717401422
PIE:
http://www.facebook.com/pages/Santa-Cruz-CA/Project-for-Innovation-and-Entrepreneurship/142280165784
Stone Soup Magazine:
http://www.facebook.com/pages/Stone-Soup-Magazine/43559462699
MBL:
http://www.facebook.com/pages/Marine-Biological-Laboratory/50485835333
GoGirl:
http://www.facebook.com/pages/GoGirl/46433772774
Integrative Medicine:
http://www.facebook.com/pages/Santa-Cruz-CA/Santa-Cruz-Integrative-Medicine-Chi-Center/99090316125
Johnson Art Studio:
http://www.facebook.com/pages/Santa-Cruz-CA/Johnson-Art-Studio-Lighting-Design/143666508455
Sara Isenberg Consulting:
http://www.facebook.com/SaraIsenbergConsulting
Here’s one of my favorite examples of a creative use of Youtube for free advertising:
DevaCurl The DeVaD Promo Video:
http://youtube.com/watch?v=HtnLEHCQ8iA
Sara Isenberg
Sara Isenberg
Sara Isenberg
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