The following is by my colleague and friend, Kirsti Scott, of Scott Design: http://blog.hotdesign.com.  I value everything that Kirsti writes in her blog about social media.  Here’s another great post from Kirsti: whowhatwherewhenwhyhow Here’s a quick rundown of the who, what, where, when, why, and how of using social networks to help kick-start your social media plan.

Who

You should use social media if you have a business and want to do any of the following:

  • Reach new customers
  • Build relationships with existing customers
  • Create awareness of your products or services through PR and marketing
  • Decrease customer support costs
  • Drive traffic to your website
  • Find new employees
  • Improve teamwork at your company

What

Social networks are now used by millions of people every day:

  • Social networks are web-based, online communities of people with shared interests who communicate with one another and share information.
  • Social networks allow you to connect with friends, family, colleagues, and customers online.
  • Social media marketing is the use of social networks to promote your company’s products or services.

Where

You should create a presence on the following websites:

When

  • Today: Set up profiles on the major sites. It takes about a day.
  • Every day: Keep up with what’s happening in your industry or marketplace.
  • Every week: Spend a few hours participating in conversations with people in your networks.
  • As needed: Post news about your company.

Why

There are five main reasons companies should do social media marketing:

  • It is now considered a best practice.
  • It drives traffic to your website.
  • It improves your search engine rankings.
  • It lets you join the conversation.
  • It amplifies your marketing messages.

For details, see “5 reasons companies should do social media marketing.”

How

It’s easy to get started with social media:

More information