SARA ISENBERG
Web Consultant & Project Manager
sara@saraisenberg.com
www.saraisenberg.com
831-334-0701
Santa Cruz, CA
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OBJECTIVE:
I provide web consulting & project management services to businesses, web developers, and individuals who need help with web, social media, email marketing, software development, and other projects.
SUMMARY:
- Strong project/production management, technical account management, and organizational qualifications.
- 15+ years of professional experience managing client-focused technical relationships and services for strategic partners and clients.
- Extensive understanding of the web production process and software development cycle.
- Extensive experience evaluating websites, scoping and defining updates, with a detailed eye for fine-tuning.
- Proven ability to find resources for web design and production, branding, information architecture, search engine optimization (SEO), Social Media, and QA.
- Experienced facilitator of results-oriented team meetings.
- Excellent written and verbal communication skills, including the ability to promote the message of the organization through liaison activities, enewsletters, webinars, and presentations.
- Extensive experience interviewing, hiring, training, mentoring, and advising.
PROFESSIONAL EXPERIENCE:
Sara Isenberg Web Consulting & Project Management, sole proprietor
http://saraisenberg.com, Santa Cruz, CA, 2005 – current
- Small Business Development Center (SBDC) Technology Advisory Program (www.sbdctap.com/) Technology Advisor, delivering web audits, and advising/consulting with small business owners to help them find solutions to their technology challenges, including use of social media and usability recommendations.
- Baskin School of Engineering (BSOE) VC 1 to 1 Program (http://vc1to1.soe.ucsc.edu/) Program Manager, facilitating the connection between faculty and Venture Capitalists. “Fostering the culture of entrepreneurship at BSOE.”
- Monarch Media, Inc. (www.monarchmedia.com/) Managing technical activity and communication between clients and programming team for a variety of client-specific web site development and maintenance projects.
- Catalyst Consulting Team (www.catalystonline.com/) Facilitating web updates, SEO upgrades, producing enewsletter.
- ForGrab, Inc. (www.forgrabs.com/) Working directly with founder of start up to bring web application product to market.
- 5 Dynamics, Inc. (www.5dynamics.com/) Facilitating weekly production team meetings. Managing updates and schedules for web application, including defining requirements and support processes. Finding resources for production, best practices, SEO, copywriting, and QA. Producing enewsletter for clients. Presenting webinars to clients.
- Quiddities Dev, Inc. (www.quiddities.com/) Managing web application development projects, including schedules and communication with client for software development and maintenance.
- Ops A La Carte, LLC. (www.opsalacarte.com/) Providing technical account management for Reliability Engineering projects, including schedules, deliverables, and budget.
UCSC, Information Technology Services (ITS), Santa Cruz, CA Project/Service Manager, 2004 – 2005 (limited term appointment)
- Project manager for migration and new feature rollouts for new campus-wide email system.
- Extensive collaboration with software engineers, support, management, steering committee, and training.
- Facilitated and documented weekly project team meetings.
- Managed relationships with outside vendors, including providers of webmail and testing resources.
- Communicated regular status updates to campus technical community.
- Recruited and supervised engineering students on testing project.
- Managed web page overhaul and on-going updates.
- Worked with trainers on classes for staff and faculty.
UCSC, School of Engineering, Information Systems and Technology Management, Santa Cruz, CA Administrative Manager /Program Representative, 2003 – 2004 (limited term appointment)
- Utilized a wide range of analytical, administrative, and management skills to establish the new Information Systems and Technology Management (ISTM) Department in the Jack Baskin School of Engineering (SOE).
- Liaison to a variety of SOE and UCSC organizations and faculty, including Business Office, Development Office, Advising, Alumni Association, Office of Sponsored Projects, UC Extension, and UC MBEST.
- Outreach to industry partners, students, and faculty through the creation of brochures and other promotional material.
- On-going outreach to industry for collaboration, research, and internships. Organized industry visits.
- Worked closely with Office of Sponsored Projects and UC MBEST on grant proposals.
- Implemented ISTM’s initial web presence by creating department and faculty web pages.
SCO (Santa Cruz Operation), Santa Cruz, CA Engineering Services Senior Account Manager, 1989 – 2002
Account Management and Service Delivery
- In-depth experience as a senior technical account manager and partner (client) advocate providing management of client-focused technical activity and services between company and strategic partners including Compaq, HP, IBM, Unisys, Lucent, Avaya, and Oracle. Single technical point of contact for partners.
- Instrumental in working with Sales and Support management to define service lifecycles, deployment and delivery of services, and increase revenue for annual service contracts by evaluating and recommending service pricing, and bringing new business to the department and whole company.
- Comprehensive experience with project and product life cycles, including evaluating and tracking schedules, status, dependencies, deliverables, open actions, and risks.
- Strategically managed significant amounts of computer hardware loaned by partner companies that was used extensively by engineering, support, and test organizations.
Communication and Outreach
- Prepared and delivered presentations communicating department’s services and status to external strategic partners, and to other departments within the company.
- Actively participated in meetings with strategic and prospective partner managers and executives about how department services could be of business and technical value to them.
- Provided guidance and input to other departments regarding building successful business and technical relationships with strategic partners.
Management, Hiring, and Training
- Managed the group during managers’ absences.
- Worked closely with managers providing significant input on department planning and priorities.
- Chaired more than seven hiring teams tasked with hiring engineering professionals into group. Managed screening of candidates, coached interviewers, interviewed candidates, and evaluated team’s interview results.
- Hired, supervised, and advised interns and new technical account managers.
- Wrote training materials, provided training to, and mentored new hires.
- Represented company at university career fairs, screening potential new-graduate hires.
EDUCATION:
- Bachelor of Arts, Computer and Information Science, UCSC, Honors.
- Bachelor of Science, Sociology, University of Oregon, Honors.
ADDITIONAL INFORMATION:
- Experience with MacOS, Windows, Unix, Microsoft Office, Safari, Internet Explorer, Firefox, Dreamweaver, Photoshop, C, Pascal, Bugzilla, Mantis, ConstantContact, WordPress.
- Chair of the Jack Baskin School of Engineering Alumni Association, UCSC, 2002-2004.
- Member of Santa Cruz NextSpace (www.nextspace.us/), Santa Cruz Design + Innovation Center (www.designsc.org/), Santa Cruz Geeks (www.santacruzgeeks.com/), Santa Cruz New Tech Meetup(www.meetup.com/newtech-86/), Santa Cruz Marketing Roundtable (www.meetup.com/marketingroundtable/).
Sara Isenberg
Sara Isenberg
Sara Isenberg
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