Nielsen Online has a number of social media resources (**) to help you make sense of and keep you updated with what’s happening in the social media space and all areas of the online industry:
a. Analyst Blog
http://www.nielsen-online.com/blog
http://blog.nielsen.com/nielsenwire/
“Connecting the Dots” is a resource for research, insights and commentary on the digital world – including consumer behaviour, industry trends and breaking news – all grounded in world-class data and our deep experience with the world’s top brands. Join us in connecting the dots with your comments and feedback.
b. BlogPulse
BlogPulse is a blog search engine that analyzes and reports on daily activity in the blogosphere. An automated trend discovery system for blogs, it applies machine-learning and natural- language processing techniques to discover trends in the highly dynamic world of blogs.
c.Twitter
http://twitter.com/pblackshaw - Pete Blackshaw, EVP, Digital Strategic Services
http://twitter.com/NetNuggets - Alex Burmaster, Communications Director, UK & EMEA
http://twitter.com/nielsencompany - The Nielsen Company Micro-blogging on data, insights, ideas, lessons and trends across the global digital universe.
d. S.M.A.R.T.
The Social Media and Advocacy Roundtable is an exclusive forum for Nielsen clients and analysts to discuss digital best practices.
===
(**) Note: The above resources were summarized in this Nielsen report:
Nielsen: Global Faces and Networked Places, A Nielsen report on Social Networking’s New Global Footprint
http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf
Sara Isenberg
Sara Isenberg
Sara Isenberg
Subscribe Via RSS to receive Blog updates.
Comments on this entry are closed.